“Put on your spacesuit and explore the uncharted world,” the Among Us logo urges. The emblem puts the user at the center of the game. His decisions and observations significantly influence the game’s future and outcome. The player can only rely on themselves, their abilities, and their personal qualities.
Among Us: Brand overview
Among Us is a multiplayer cross-platform game developed and published by Innersloth Studios in the United States. Its direct creators are Marcus Bromander (designer), Forrest Willard (programmer), and Amy Liu (artist). They presented a fascinating world of deduction, where everything must be explored and discovered with one’s mind. The online game’s initial release year was 2018. It was then released for iOS, Android, and Windows, with the first two platforms in the summer and the third in the fall. Then, in 2020, Among Us appeared on Nintendo Switch, and by the end of 2021, it will be available on most Xbox consoles (Xbox One, Xbox Series X, and Xbox Series S).
The classic film The Godfather and the science fiction movie The Thing inspired the creation of the video game. Parts were added gradually, with The Skeld being the first and The Airship being the last. Immediately after its 2018 launch, the game received insufficient attention. It appeared in 2020, two years later. The surge in popularity was driven by YouTube channel users and Twitch streamers.
Following this, the game received positive reviews from critics, who praised its setting and gameplay. There was also criticism attributed to technical imperfections. In response, products based on the game appeared, including t-shirts, toys, and other merchandise. Numerous internet memes also emerged, contributing to the game’s high popularity.
Meaning and History
What is Among Us?
Among Us is a computer game developed by InnerSloth. It was released in 2018 but only gained popularity two years later when internet users became addicted to it during the COVID-19 pandemic. Players control crew members aboard a spaceship and must determine which of them is an imposter.
The action takes place in space. Each player gets one of two roles: a bad or a good character. Most of them are crew members; the rest are impostors. The players’ goal is to identify the aliens, eliminate them, and complete the tasks indicated on the map. The impostors plan to secretly sabotage and eliminate crew members who fail to complete all tasks. Players suspected of being impostors are eliminated from the team by a majority vote of the team members. In addition, characters are important for identification because they are the only ones depicted in the logo.
The graphics represent the characters in the game. According to the rules, he can be either a team member or a disguised imposter. They are wearing protective suits and spacesuits. On the back is an oxygen tank for breathing. These elements are not detailed and unrealistic; they are depicted schematically, as if in outline. The character in the logo consists of three geometric figures outlined with a thick black line along their edges.
The largest oval forms the hull, positioned vertically. The smallest oval forms the spacesuit’s viewport, positioned horizontally. The middle semi-oval is on the back and replaces the balloon backpack. The glass hiding the face has a specific reflection: at the bottom, it is blue, then blue, and at the top, white, which gives the impression of a slight glare. The costume is bright, with a combination of cherry and red.
In addition, the name of the game contains textual symbolism. However, it can also be attributed to the drawn elements, as the font is personal and the shape of the first letter resembles the game’s hero. “A” is made in the form of a man in a spacesuit, protective suit, and with an oxygen tank on his back. The differences are in monochrome (the letter is black-and-white), in the presence of legs, and in a flat sight glass (on the badge, it is convex).
The rest of the signs are elongated and thin as if written in bold felt-tip pen. In parallel, another name variant is outlined in white letters with a thin line. Everything else in them is completely the same.
Font and Colors
Although the font is customized, it matches several fonts with slight variations: Amatic SC by Vernon Adams, In Your Face Joffrey by Rima Chhabra, and Mix Giants by Mix Fonts.
The corporate colors on the graphic emblem are saturated: burgundy, red, blue, white, and black. However, the text is monochrome, consisting only of black and white colors.



