Roblox is an unusual online platform developed and published by Roblox Corporation. It allows users to create their games and play other people’s games, and the list of genres is not limited: it can be various obstacle courses, simulations, races, and much more. The entertainment service owners make a profit because gamers buy virtual items, paying for them with their internal currency – Robux.
Meaning and History
What is Roblox?
Roblox is not just a video game. This is a “building site” for creating games using the Roblox Studios tool. The platform contains hundreds of virtual worlds with races, obstacle courses, arcades, simulators developed by users. Roblox Corporation owns the project.
The entrepreneur David Baszucki, who invented Roblox, once created the Interactive Physics tutorial application. The animated laboratory allowed experiments to be carried out directly on the computer. The kids loved this creative activity, so David decided to develop a 3D game design platform. At first, he chose the name GoBlocks, but then changed his mind and gave it a new name – DynaBlocks. After a while, the service was renamed Roblox. This inconsistency was reflected in the logo, which changed almost every year.
2002 – 2003
David Baszucki was going to name the gaming platform GoBlocks, so he prepared an emblem with this inscription in advance. On the right was the word “alpha” written in lowercase letters. It pointed to the version of the site. The phrase was divided into parts using different colors: the designers combined green “Go,” dark blue “Blocks,” and light blue “alpha” in one line.
2003 – 2004
During beta testing, the GoBlocks platform was renamed. Its new name, DynaBlocks, stuck and passed on to the next version of the platform. Also, it was preserved in the logo, in which each letter had a different color. The pink word “Beta” came after the big black dot.
After the launch of the beta version of the site, the developers concluded that DynaBlocks was difficult to remember, so they replaced it with Roblox. The emblem also began to look different: the designers introduced a new platform name into it, removed the dot, and made the word “beta” blue. The multicolored letters remained because it was the main feature of the entertainment portal. She envisioned Roblox as a haven of fun and entertainment, where imagination must be used to play.
2004 – 2005
A few months after creating the first logo, a second one appeared – with the same inscription, but without the word “beta.” It used a completely new font: square white letters outlined in dark red. Above the first “o” was a horizontal line, which suggested how to pronounce the vowel sound.
2005 – 2006
In 2005, the platform was officially renamed Roblox. The wordmark changed again, although the general style remained the same. The letters acquired a blue and white scale, and the developers created a gradient transition between the two colors. They also chose a brighter shade of red, capitalized the lettering, and made italic.
2006 – 2009
In 2006, beta testing ended, and the official launch of Roblox took place. The site owners abandoned the idea of using a strict square font, so in the new version of the logo, the letters are jumping and uneven, as if drawn by hand. The interior of the lettering has turned white, and the outline is unevenly thin.
2009 – 2010
After a small redesign, the red has taken on a darker shade. At first, this emblem was used only for merchandising, but then it became the main one.
2010 – 2015
In 2010, designers darkened the contours even further and added a subtle gradient. The 3D lettering represented Roblox at various events and featured in games until 2015.
2015 – 2017
In 2015, the logo designers abandoned the 3D design and returned a 2D version with dark red lettering.
2017 – 2018
In early 2017, the multiplayer Roblox platform adopted a new logo, in which each letter stood alone. The “O” looked like large red squares with white mini-squares in the middle. The “R,” “B,” “L,” and “X” were also red and matched the chosen style.
2018 – today
In 2018, something happened that had not happened since the days of GoBlocks – the red color disappeared from the logo. The lettering went black for the first time, and that’s the only change the redesign brought.
Aesthetic Roblox Logo
Aesthetic is a separate trend on the Roblox platform, which brings together fans of youth style at the intersection of glamour and Tumblr. We are talking about girls of primary school age. They create identical profiles and like to use the word “aesthetic” when talking about cute things. There are entire guides online (on blogs and on YouTube) on making your account aesthetic.
When and why this trend came about is unknown. But it has become very popular among kids who play and interact with Roblox. It is based on a culture of fashion and mass consumption. For Aesthetic supporters, what matters is the external shine, luxury – that is everything on which the worldview of glamour is based.
Separate groups of aesthetic items and clothing have been created for such users. These can be purchased with Robux’s virtual currency to make an avatar look cute. Appropriate faces, heads, and animation sets are also sold. These outfits and accessories are important because it’s what Aesthetic supporters recognize each other by. You could say they all look the same: their avatars are slender, with beautiful faces, and wearing fashionable styles. Recently, increasing instances of insulting other players have been insulting because their characters don’t conform to trendy styles.
Aesthetic Roblox fans have come up with nicknames that they consider aesthetic. For example, AestheticArii or LuxvelyRoses. There are even user name generators to create combinations of thematic words. The same goes for group names. They often mention angels, gloss, flowers, and other terms related to glamour.
When filling out a profile, players use “aesthetic” quotes with some deep meaning to show their mystique or romance. Most often, it’s something philosophical about feelings and relationships. And users arrange the text with unusual fonts in the style of Barbie and decorate it with cute emoticons.
Another component is the selection of beautiful themes, which also help create an aesthetic profile. We are talking about pictures of beautifully dressed avatars. So Aesthetic Roblox is not just a fashion trend. It’s a brand that represents an entire branch of the gaming industry. Individual users (virtual outfit store owners) and the online platform itself earn good money on it because beauty requires sacrifice, and in this case – money. Kids pay for items deemed “aesthetic,” after which sellers convert Robux coins into real currency.
But the brand is not fully designed. It has no visual identity of its own, so players have a lot of room for creativity. They are free to choose any nicknames, avatars, clothes, icons – as long as they are aesthetically pleasing.
Fashion fans have come up with many unofficial Roblox logos. They mimic the app’s main icon, which looks like a square “O” placed on the bottom right corner. In the original, the symbol is gray, but aesthetics fans are not satisfied with this: they wanted to paint it in different colors and ornaments.
As a result, versions with a pink “O” (or white on a pink background) appeared. And they can be not only monochrome but spotty – with the so-called “strawberry cow” pattern. In addition, purple and blue emblems are popular among beauty lovers. There are versions with shadows, bold black outlines, and gradients.
Since the Aesthetic Roblox brand exists as a fashion trend without any specific rules, it has no regulated fonts. The color scheme also depends on the preferences of the users themselves. Most often, they choose pink, blue, and nude shades.
Font and Color of the Emblem
The Roblox wordmark only seems simple – in fact, it has hidden connotations. The oblique letter “O” symbolizes fantasy without borders and limitations. This is a game element that hints at the specifics of the website.
The latest version of the logo features a modified Gill Sans Ultra Bold font. The designers changed the letters a little, making the “O” square. A little later, a free Roblox-2017 typeface was developed based on the inscription.
Most of the logo palette contained red, but now all letters are black. White remained only as a background.