Dead by Daylight is one of the biggest concept breakthroughs in the survival horror genre. This is a Canadian studio Behavior Interactive project, which allows gamers to feel like a victim or be a real maniac-ripper. There are no single-player missions or tutorials – it is assumed that players already know everything from classic horror films. The survivors’ task is to find and launch several generators to open one of the two doors and escape. The chances increase when the thrill is replaced by experience and calculation.
Meaning and History
The multiplayer horror game was released in 2016 for the Windows platform. Over the next years, the development studio has supplemented and improved the original game. The only thing that hasn’t changed is the logo that appeared at the very beginning and graced the cover of every new version of Dead by Daylight.
It looks stylish and unusual, in contrast to the graphic design of the fictional world’s terrain. Locations are generated randomly but do not shine with visual and architectural variety – the creators of the horror paid more attention to the plot component.
2016 – 2021
However, as the official “face” of the game, the logo has a special place in this story. The frightening pattern of blood strokes and human skulls sets up an atmosphere of horror, so gamers know what to expect. This is a reflection of the concept of Dead by Daylight, albeit not entirely complete.
The four vertical stripes with skulls at the top look like suffering human souls. And they are very similar to the weapons of one of the many maniacs. As you know, users in the game can try on the role of an assassin. The choice is not too wide at the initial level: only three options are available with different personal skills. Among them is The Wraith, who holds in his hand a rod in the form of a spine with a skull – the so-called Azarov’s Skull.
According to the plot, The Wraith’s name was Philip Ojomo in the past. And the maniac’s dangerous weapon is the bones of his former boss. Remarkably, the emblem’s vertical elements are very similar in shape to Azarov’s Skull, except for the absence of a spine. It is unknown whether this happened by accident, or the designers deliberately made them similar to visually connect all parts of the horror into one whole direction.
The game’s full name is written at the bottom of the logo, marked “TM.” The font used is from the Roboto family, invented by typographer Christian Robertson for Google and its Android system. For the phrase “DEAD BY DAYLIGHT,” the designers chose the Roboto Light version – a thin and even outline of sans serif letters. This very simple lettering balances the visually heavy drawing. Moreover, it can be located below and on the right, depending on the context.
All elements are painted black – even a streak of blood, which can only be recognized by the spray scattered in all directions. However, on dark backgrounds such as game covers, the logo is completely white. Alternation of colors is allowed if it is necessary for a better perception of the inscription and image.
2021 – present
The modern version of the logo was released for the fifth anniversary. All the old elements in it remained but were rearranged. In this way, the authors highlighted new priorities. For example, the phrase “Dead by Daylight” is now much larger than the icon. It is written in a different type of bold. Skulls with stripes flowing down, as before, resemble a trail from the claws of a wild beast, but in this case, they are presented in the form of a miniature sign; therefore, they are completely invisible. There is also a transverse line.
Font and Colors of the Emblem
For the inscription in the updated style, the designers chose a typeface that resembles several fonts: Cocogoose, MADE GoodTime Grotesk, and Gotham Black. Guided by their style, the developers have created an original version that meets modern requirements.
But the corporate colors in the modernized version coincide with the previous ones: they are also monochrome and consist of a combination of white and black. The first of them serves as a background; the second is used for the basic elements.