GTA 5 is the continuation of the cult media franchise that appeared in 1997. The fifth part of the game was announced in 2011 and two years later became available to owners of Xbox 360 and PS3. A little later, the developers adopted the multiplatform action-adventure to other consoles and devices running Windows.
The action takes place in Los Santos and is based on three criminal friends’ stories. Gamers will have to complete story missions, commit robberies and escape from the police to found a criminal empire. This sequel to the series allows you to switch between three characters, which was not the case before. Also, the British studio Rockstar North provided the special skills of the main characters for the first time.
Meaning and History
The video game has many fans, so everyone knows what its logo looks like – a white lowercase lettering “grand theft auto” with a green Roman numeral “V.” Given that publisher Rockstar Games has spent a record amount on marketing, it couldn’t have been otherwise. To date, GTA 5 can be confidently called the most expensive project in the gaming industry: its budget was more than $ 250 million. This amount included the development of the fifth part of the Grand Theft Auto series and the creation of the brand’s design.
Also, the multiplatform action-adventure has become one of the best-selling. In 2020, it surpassed all other video games in popularity, behind only the famous Minecraft and Tetris. This success is partly because GTA 5 did not have to be promoted from scratch: its visual identity from day one was similar to previous games in the Grand Theft Auto series. This is what connects them at the visual level because the general concept is important for marketing and its presentation.
Successful branding helped grab the attention of users. The logo looked promising, especially for GTA fans who knew what to expect from the new product, already familiar with past parts. The only distinguishing element was the number 5, denoted by the Roman “V” and the English word “five.”
The emblem, which is also a wordmark, reflects the full name of Grand Theft Auto V. All three words are written in lowercase letters and arranged in a column. There is no letter-spacing: characters are separated only by thin black lines.
The number 5 in the form of a capital letter “V” designates the game’s serial number in the GTA series. It is located in the lower right corner, highlighted in green with a gradient, and outlined along the outer edge with a black stripe. A white ribbon with an inscription-decoding “five” is twisted around “V.”
The logo has two versions: vertical, where all words are arranged in a column, and horizontal – with text on one line. They differ only in the space occupied.
Font and Colors of the Emblem
At first glance, it seems that the inscription on the GTA 5 logo has an individual design. Such a font does exist. It’s called Pricedown Black and is owned by Ray Larabie. Therefore, both the disproportionate “t” shape and the additional vertical line at the bottom “r” are not a fantasy of the game developers but the original lettering’s characteristic features.
The color scheme is based on a monochrome combination of black and white. The only bright spot is the green Roman numeral. I used a shade similar to Sap Green (# 47761E). But it is not uniform but has a smooth gradient transition.