AOL Mail Logo

AOL Mail LogoAOL Mail Logo PNG

AOL Mail: Brand overview

Founded: 1993
Founder: AOL
Headquarters:
United States
Website: mail.aol.com
Logo downloads:
AOL Mail (or AIM Mail) is one of the oldest free Internet email services. It has been around since the early 1990s and is still very popular in the United States. The site belongs to the company AOL (America Online), sometimes called AIM, which stands for AOL Instant Messenger. It is part of Verizon Communications and is a division of Verizon Communications. It has many features and .com domain names: aol, love, ygm (short for “you’ve got mail”), games, wow.

Meaning and History

AOL Mail Logo History

What is AOL Mail?

AOL Mail is an American email service. It was created by the media conglomerate AOL. Its algorithm was developed in 1993 and launched in 1997. Now it is a popular free email messaging platform with several domain names for different topics.

The march of this service worldwide began in 1993 when AOL and Delphi began connecting their email services to the Internet. As a result, AOL Mail had 9 million subscribers by 1997 and became the largest provider in the email market. At the same time, America Online continuously introduced new tools, features, and services, bringing the service to a perfection. It got spam and virus protection, spell checking, links to accounts at other email sites, built-in widgets, a friends list panel, and other options and features.

In 2004, AOL introduced MailBlocks technology, and in 2006 it made its service completely free to all broadband users. At the same time, it got a custom mark – an emblem with a graphically stylized name. It has since been changed only once, in 2009. A turning point in the history of AOL Mail was also the year 2012 when the service made the most significant change in the last five years of operation. At that time, it changed its interface, improving its interaction with users and between different subscribers.

2006 – 2009

AOL Mail Logo 2006

The debut logo is characterized by a light design in white and blue. It consists of three parts: two verbal (located on the sides) and one graphic (between them). The central place is taken by the triangular symbol, which, in turn, includes three miniature triangles and a circle. They are colored blue and complemented by light highlights that form a gradient.

On the left is the company acronym that launched the service, AOL (from America Online). This part is much darker than the others. On the right side is the word “Mail.” It is indicated by a central element in the form of a play button. Both inscriptions are grotesque, but the first one consists of rounded uppercase letters, and the second one consists of lowercase filigree letters.

2009 – today

AOL Mail Logo

After the redesign, the logo became simpler and clearer. The authors moved the word “AOL” to lower case to match the next part of the name. The lettering is now more balanced. The bold letters with which the word “Mail” is typed also add balance. At the end of it is a bold black dot – as a final sign of the completeness of the service. The parent company’s name is colored the same way, making the text easy to read and understand. The triangle previously used in the middle is gone.

Font and Colors

AOL Mail Emblem

The transformation of the logo did not bring significant changes. It still contains the name typed in grotesque. The only highlight of the logo is that the first and second parts of the inscription are in diametrically opposed styles. If there are wide characters on the left side and narrow characters on the right, if first there are geometric letters with even cuts of the legs, then a word made up of characters with rounded lines follows. This contrast adds dynamics to the logo.

AOL Mail Symbol

The lettering is done in fonts close to Adira Display SSi Regular (the initial part of the name) and Suit Sans Pro Light (its ending) in the debut logo. The second emblem also uses two types, resembling Axiforma Black and Core Sans DS 45 Medium. The official emblem palette of AOL Mail is monotonous and consists of a combination of black and blue in several shades.

AOL Mail color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C
Blue Hex color: #0973e9
RGB: 9 115 233
CMYK: 96 51 0 9
Pantone: PMS 2717 C