AOM French Airlines Logo

AOM French Airlines LogoAOM French Airlines Logo PNG

AOM French Airlines: Brand overview

Formerly known as Air Outre Mer, AOM French Airlines was a well-known French airline that operated from 1988 to 2001. The airline’s main base was at Orly Airport, and its headquarters were located in Paray-Vielle-Post, near Paris.

The airline mainly operated scheduled flights to regions such as the Caribbean, the Indian Ocean, Africa, the Middle East, and Southeast Asia. The airline operated a number of aircraft in its fleet, including the Airbus A310 and A320, which were optimized for short- and long-haul flights.

In an effort to establish itself as France’s main long-haul carrier, AOM entered into codeshare agreements with established airlines such as Air France and Alitalia. However, despite these endeavors, the airline faced financial difficulties. In 2001, AOM joined hands with another French airline, Air Liberté, to ease its financial difficulties. However, this move proved unsuccessful, and the merged company soon filed for bankruptcy.

Due to its inability to restructure its large debts, AOM French Airlines ceased operations in March 2001. This decision led to the layoff of thousands of employees and the termination of the company, which was at its peak in the late 1990s with a fleet of 18 airplanes carrying more than 2 million passengers a year.

The collapse of AOM French Airlines was the result of a combination of increasing competition from low-cost airlines and unsustainable operating costs. Despite a bold attempt to challenge Air France’s monopoly, the airline was unable to achieve sustained profitability, ultimately leading to its collapse.

Meaning and History

AOM French Airlines Logo History

1988 – 2001

AOM French Airlines Logo

The AOM French Airlines logo includes only the first three letters of the name. It is essentially a monogram in which the letter “A” merges with the letter “O,” which in turn merges with the diagonal of the letter “M.” The entire design is painted blue and is slightly tilted to give the impression of movement. A thick red line runs above it, resembling a jagged flag. The left side of the flag is smooth, symbolizing lightness and ease. The right part has sharper outlines but is slightly curved, reminding of the trajectory of an airplane taking off.

The blue color of the monogram symbolizes reliability and trustworthiness – important attributes of the airline. The red stripe adds contrast and signifies urgency and vigor. The unique combination of smooth and sharp edges in the design reflects the balance between comfort and efficiency that airlines strive for. The overall slanted orientation emphasizes the idea of forward motion and progress.