ARB Logo PNG
ARB: Brand overview
In 1975, Tony Brown, a true off-road enthusiast, founded ARB – an abbreviation of his first name, Anthony Ronald Brown. For over four decades, the Australian company ARB has supplied off-road enthusiasts with high-end accessories and equipment for 4×4 vehicles. The company’s products have gained a global audience, making ARB the preferred choice for off-road adventurers worldwide.
The low quality 4×4 accessories in the market led Tony Brown to create ARB. The company’s initial offering, a bumper for Land Rover, quickly gained popularity due to its unrivaled quality and performance. As a result, 4×4 enthusiasts across Australia began equipping their vehicles with ARB products.
Over time, ARB’s product range has expanded to include a wide range of accessories for 4×4 vehicles, including roof racks, suspension kits, and winches. This diversification and the company’s entry into international markets testify to ARB’s success.
ARB is a world leader in 4×4 vehicle accessories in Australia, the USA, and Europe. 4×4 enthusiasts worldwide trust ARB products to make their off-road adventures even more exciting. ARB remains the choice for 4×4 enthusiasts everywhere, whether in the countryside or the desert.
In 1975, Tony Brown founded ARB, beginning a trajectory of growth and success that continues today.
In the 1970s, ARB produced the first “bull” beam for Land Rover, revolutionizing off-road vehicles. This groundbreaking product set the industry standard and paved the way for future products.
In the 1980s, ARB changed how the 4×4 industry was viewed by expanding its product line to include a wide range of 4×4 accessories.
The 1990s saw ARB strive to reach a global audience and export products to countries worldwide.
In the 2000s, ARB strengthened its leadership in the industry by expanding its product range and increasing production volumes.
In the 2010s, ARB cemented its position at the top of the 4×4 accessory industry by being recognized for quality and innovation.
Meaning and History
What is ARB?
This manufacturer of off-road equipment focuses on reliability and resistance to extreme conditions. The product range includes components and accessories for 4×4 vehicles, widely used by off-road enthusiasts. The brand is known for its durability and high-quality craftsmanship.
1975 – 1986
1986 – 2021
The ARB logo features bold black lettering that serves a dual purpose: representing the brand name and reflecting the initials of its founder, Anthony Ronald Brown. The letters are reinforced with wide, rectangular serifs that visually connect them into a cohesive unit. These serifs resemble small bridges, symbolizing how ARB accessories connect and strengthen vehicles for overcoming off-road challenges.
The emblem is framed by a vivid red border with rounded corners, resembling a platform that elevates the monogram and enhances its visual impact. The red color conveys energy, action, and the extreme conditions in which the company’s products are used. The rounded corners soften the design, balancing the strong letterforms and creating a visually pleasing composition.
Below the main logo is the descriptive phrase “4×4 ACCESSORIES.” It’s set in a heavy, sans-serif typeface similar to Limerick Serial Heavy by SoftMaker or Raiderfont Regular by Sharkshock. This font ensures legibility even at smaller sizes and makes the branding easy to apply across various surfaces.
The overall style of the emblem combines clean lines and precise geometric shapes, representing strength, reliability, and readiness for harsh environments. The black lettering communicates power and confidence, while the red frame adds a dynamic accent, reinforcing the brand’s connection to an adventurous lifestyle. The ARB logo is a concise visual narrative, clearly expressing the brand’s specialty and origins.