ARB Logo


ARB: Brand overview

In 1975, Tony Brown, a true off-road enthusiast, founded ARB – an abbreviation of his first name, Anthony Ronald Brown. The Australian company ARB has been supplying off-road enthusiasts with high-end accessories and equipment for 4×4 vehicles for more than four decades. The company’s products have gained a global audience, making ARB the preferred choice for off-road adventurers around the world.

The shortage of quality 4×4 accessories in the market led Tony Brown to create ARB. The company’s initial offering, a bumper for Land Rover, quickly gained popularity due to its unrivaled quality and performance. As a result, 4×4 enthusiasts across Australia began equipping their vehicles with ARB products.

Over time, ARB’s product range has expanded to include a wide range of accessories for 4×4 vehicles, including roof racks, suspension kits, and winches. This diversification and the company’s entry into international markets are a testament to ARB’s success.

ARB is a world leader in 4×4 vehicle accessories and has a presence in Australia, the USA, and Europe. 4×4 enthusiasts around the world trust ARB products to make their off-road adventures even more exciting. ARB remains the choice for 4×4 enthusiasts everywhere, whether in the countryside or the desert.

In 1975, Tony Brown founded ARB, beginning a trajectory of growth and success that continues today.

In the 1970s, ARB produced the first “bull” beam for Land Rover, which revolutionized the world of off-road vehicles. This groundbreaking product set the industry standard and paved the way for future products.

In the 1980s, ARB changed the way the 4×4 industry was viewed by expanding its product line to include a wide range of 4×4 accessories.

The 1990s saw ARB strive to take their products to a global audience and export to countries around the world.

In the 2000s, ARB strengthened its leadership in the industry by expanding its product range and increasing production volumes.

In the 2010s, ARB cemented its position at the top of the 4×4 accessory industry by being recognized for quality and innovation.

Meaning and History

ARB Logo History

What is ARB?

Founded by Tony Brown in 1975, ARB originated in Australia’s Top End region with the goal of providing 4×4 enthusiasts with the most reliable off-road gear available. Since its inception, ARB has expanded and gained credibility within the off-road enthusiast community due to the superior quality and durability of its products that can withstand even the harshest conditions.

1975 – 1986

ARB Logo 1975

1986 – 2021

ARB Logo

The large black letters on the ARB logo are not only the company name but also the initials of its founder, Anthony Ronald Brown. These letters have long rectangular serifs connecting them to each other. The monogram is framed by a red rectangle with rounded corners. At the bottom, it says “4×4 ACCESSORIES,” indicating the scope of the brand. The font used for this phrase is bold and sans-serif, similar to SoftMaker’s Limerick Serial Heavy or Sharkshock’s Raiderfont Regular.

The logo is like a mini-history of the company. The red border around the letters is like a stage where they are the center of attention. The serifs are like little bridges holding the initials together, just like all the 4×4 accessories they make, bonding them together for adventure. It’s easy on the eyes but impressive at the same time!

ARB color codes

Pigment RedHex color:#ec1c24
RGB:236 28 36
CMYK:0 88 85 7
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C