Armavia Logo PNG
Armavia’s logo reflects the spirit of Armenian pride and international outreach. Although the airline no longer operates, its emblem remains a symbol of the connection between Armenia and the world. The colors of the emblem reflect the national flag, weaving a sense of homeland into long-distance travel.
Armavia: Brand overview
The journey of Armavia, once Armenia’s national flag carrier, has been a saga of aspirations and struggles. Founded in 1996, the airline traveled the troubled terrain for 17 years before sadly ceasing to exist in 2013.
In its early days, Armavia served as a link for Armenians living abroad, enabling them to visit their homeland and travel to other countries through charter flights. By 2002, the airline expanded its horizons by opening scheduled flights to Russia, Europe, and the Middle East, opening new vistas for adventurers and travelers.
Armavia’s rise was accompanied by intensified competition from rival carriers. The intensified competition for market share jeopardized Armavia’s profitability, which forced its founder, Mikhail Bagdasarov, to make a strategic move. In 2006, he sold a controlling stake in Sibir Airlines, a prominent Russian aviation company.
Under the management of Sibir Airlines, Armavia embarked on an ambitious path of expansion and modernization. The airline expanded its fleet with state-of-the-art aircraft, including Airbus A320 and Sukhoi Superjet 100, and expanded its route network. The airline became a member of the International Air Transport Association (IATA) and established strategic alliances with other global airlines, strengthening its position in the aviation sector.
The airline’s heavy reliance on Russian tourism became a vulnerability when the tourism industry took a hit following the 2008 financial crisis. At the same time, geopolitical tensions between Armenia and Turkey led to operational problems, making some key routes unavailable. To make matters worse, Armavia faced safety and regulatory challenges that led to the temporary suspension of its operations in 2012.
By early 2013, Armavia’s economic situation had become untenable. Despite active attempts to attract new investors or potential buyers, Sibir Airlines made the painful decision to terminate Armavia’s operations. On April 1, 2013, the “curtain” for Armavia came down: the airline stopped flying and declared bankruptcy.
Meaning and History
What is Armavia?
Armavia is a well-known Armenian airline that operated from 1996 to 2013. Over the years, it gained the reputation of being the largest airline in Armenia.
Founded in the mid-90s of the last century, the airline grew and expanded, carrying millions of passengers to various destinations. The airline was based at Zvartnots International Airport, located near Yerevan, the capital of Armenia. The airline grew over the years, serving domestic and international routes until it ceased operations in 2013.
1996 – 2013
Although Mount Ararat is territorially located in Turkey and not in Armenia, this does not prevent Armenians from considering it their sacred symbol, depicting its white peaks on state documents, seals, coats of arms, and emblems. The logo of Armavia is a vivid confirmation of this feeling. It depicts two snow-covered triangular peaks in a yellow circle framed by a double border. On the right side is the name of the airline in English and Armenian. The top line consists of bold blue sans-serif letters, and the bottom line consists of red glyphs with rounded ends.
The use of a double border around the yellow circle reinforces the emphasis on the two peaks, symbolizing both a geographical landmark and a cultural icon. The blue and red colors of the text likely echo the Armenian flag, adding an element of national identity to the logo. The use of English and Armenian emphasizes the airline’s dual focus on local heritage and global reach.
Armavia color codes
| Royal Azure | Hex color: | #0d3ba0 |
|---|---|---|
| RGB: | 13 59 160 | |
| CMYK: | 92 63 0 37 | |
| Pantone: | PMS 286 C |
| Spanish Red | Hex color: | #ec002c |
|---|---|---|
| RGB: | 236 0 44 | |
| CMYK: | 0 100 81 7 | |
| Pantone: | PMS Bright Red C |
| Neon Tangerine | Hex color: | #f88700 |
|---|---|---|
| RGB: | 248 135 0 | |
| CMYK: | 0 46 100 3 | |
| Pantone: | PMS 151 C |
