The new logo for Atlanta Drive GC, part of the upcoming TGL professional golf league, connects the city’s heritage with its forward-thinking nature. Designed to reflect Atlanta’s role as a hub of innovation and influence, the logo captures the city’s essence through a clean, modern design.
A distinctive “A” icon is at the logo’s center, created by merging a stylized golf driver and ball into one cohesive shape. This dynamic design symbolizes movement, power, and the drive for success in golf and Atlanta. Subtle details, like cuts and serifs, link to design elements from other local teams like Atlanta United FC and the Atlanta Falcons, bringing a sense of unity within the AMB Sports & Entertainment family.
The logo’s typeface is sharp and simple, reflecting precision and clarity. The boldness of the letters aligns with Atlanta’s strong entrepreneurial and cultural spirit. The rounded strokes and angles add a sense of progress and motion, qualities essential for a city known for innovation.
The color scheme primarily uses white, symbolizing golf’s clean, sophisticated atmosphere. This contrasts with black, gray, and electric red accents. Black and gray give the logo a solid, grounded feel. At the same time, electric red adds energy, reflecting the cutting-edge technology behind the TGL league and the modern, indoor nature of the competition. Electric red enhances the logo’s visibility on digital and physical platforms, helping to unify the team within the broader AMB Sports & Entertainment portfolio, which includes Atlanta’s major sports franchises.
The circular design, with “ATLANTA” at the top and “DRIVE GC” at the bottom, frames the “A” icon, making the brand instantly recognizable. The circular form symbolizes unity and inclusivity, reflecting Atlanta’s diverse and growing community.
As TGL’s inaugural season kicks off in January 2025, Atlanta Drive GC is set to make its mark with top PGA Tour players like Justin Thomas, Patrick Cantlay, Billy Horschel, and Lucas Glover. The logo reflects Atlanta’s unique spirit, blending tradition and innovation to position the team for success in this new, technology-driven golf league.
