Atlanta Falcons Logo

Atlanta Falcons logoAtlanta Falcons Logo PNG

The Atlanta Falcons logo expresses the spirit of the combative era of American football. The falcon in flight, ready to attack, is an image that reflects aggressiveness, speed, and power. The logo is done in red, symbolizing passion and energy, and black, adding drama and strength to the image.

The symbolism of the Atlanta Falcons emblem is associated with energy, speed, power, and the drive to win. It reminds us that the team is always in motion, never stopping, and always ready to attack the opponent. This logo symbolizes both the team and the city of Atlanta, known for its energy and enthusiasm.

The values of the logo include a fighting spirit, bravery, perseverance, and a will to win. The Atlanta Falcons adhere to high standards of professionalism and work together to achieve success. These values help the team move forward, win competitions, and attract fans who share these values.

Atlanta Falcons: Brand overview

Founded:June 30, 1965
Founder:Arthur Blank
Headquarters:
Atlanta, Georgia, U.S.
Website:atlantafalcons.com

The Atlanta Falcons are a professional American football club competing in the National Football League. Its first owner and creator was businessman Rankin Smith. He received the franchise from the American Football League in 1965, which wanted to extend its influence to Atlanta. However, its rival, the National Football League, intercepted the initiative, so Smith reneged on the previous agreement and bought the team on June 30 for 8.5 million dollars.

The team got its nickname on August 29, 1965, as a result of a contest. Julia Elliott, a schoolteacher from Griffin, was selected from many people who proposed “Falcons” as a nickname for the new franchise. In her essay, she wrote: “The falcon is proud and dignified, with great courage and fight. It never drops its prey.”

In the late ’90s, a cultural obsession appeared in the club – The Dirty Bird. Initially, the “Dirty Bird” referred to Jamal Anderson’s touchdown dance. Over time, the nickname “Dirty Bird” stuck to the team and became the basis for its official fan song.

The wordmark – is “Atlanta Falcons.” It was depicted in italics with stylized letters “A” and “F” from 1966-1998. After rebranding, the nickname began to be written in even characters with tildes. The concept remained the same: city (Atlanta) – lowercase, team (Falcons) – uppercase. This is a distinctive feature of Mark Verlander’s work.

Rankin Smith continued to manage the day-to-day activities of the team until 1990 when he transferred control of the team to his son, Taylor Smith, who sold the “Atlanta Falcons” to businessman Arthur Blank. The new owner bought the franchise in February 2002 for 545 million dollars.

Meaning and History

Atlanta Falcons Logo History

The professional football club Atlanta Falcons had three emblems – the same in content but different in style. Mark Verlander, who personally worked on each drawing, listening to the wishes of the team’s owners, is the author of all three versions. The changes were minor, although Verlander himself considered them radical and was against such interference with the original. The artist wanted to keep the design as it was until 2003.

What is Atlanta Falcons?

The Atlanta Falcons team entered the National Football League in 1965 and played its first game in 1966. They managed to set a record by winning several NFC West and NFC South championships. The club’s headquarters is located in Flowery Branch, Georgia, and the Mercedes-Benz Stadium has been their home since 1917.

1966 – 1989

Atlanta Falcons Logo 1966-1989

The first design of the Atlanta Falcons logo was created by Verlander Design in 1966. The falcon faces right, representing the capital letter “F” from the word “Falcon.” The claw and head of the bird are separated from the wing and tail by a vertical white line. The image has two outlines – white (inner) and red (outer).

1990 – 2002

Atlanta Falcons Logo 1990-2002

The second logo of the Atlanta Falcons is simplified. In this version, the red accents are missing – the predator has a black-and-white outline. The rest remains unchanged: the image resembles the letter “F,” five lines on the wing are the outlines of feathers, and the falcon itself is depicted at the moment of landing.

2003 – today

Atlanta Falcons Logo 2003-Present

The current emblem, adopted in 2003, is very similar to the previous two. They share a common motif – a predatory bird with lowered wings. It is depicted in an abstract style with clear geometry. The elements of the body, legs, and wings have a triangular shape, which is broken by small protrusions:

  • A hook-like beak at the edge of the head
  • Claws on the leg
  • Decorative notches at the ends of the feathers

In the latest design, all colors of the Atlanta Falcons identity are presented: black, white, red, and silver. They removed the line that separated the head from the body. The angles of the elements became sharper, and tildes appeared at the ends. The number of lines on the wing was reduced from 5 to 4. The claws and beaks became larger. The falcon now embodies flight, speed, and aggression.

Designer Mark Verlander was against such a redesign. He wanted to preserve the spirit of the original logo and insisted on the Atlanta Falcons color scheme. However, the Atlanta Falcons sought to start a new era with new colors.

Font and Colors

Atlanta Falcons emblem

You can recognize the Atlanta Falcons brand by looking at the schematic silhouette of a falcon. Artist Mark Verlander paid attention to the design, complementing the black drawing with red details. He also gave it dynamism and formed the illusion of motion with a slight tilt forward and down. Thanks to this, the bird does not just soar in the air – it seems to be purposefully flying towards its prey and is about to attack.

Not only is a falcon depicted on the football club’s logo but also a large letter “F.” Essentially, it’s two in one: the silhouette of the bird resembles the first sign in the word “Falcons.” But the “F” is not written but drawn by hand, and it has an unusual stylized appearance, so it cannot be attributed to regular printed symbols. That is, the designers did not use any of the existing fonts.

Atlanta Falcons symbol

Regarding the palette, the emblem is concise: it features only black, red, white, and silver colors. In his time, artist Mark Verlander opposed red and silver, considering the black and white version classic and wanting to keep it as an unchangeable part of the Atlanta Falcons’ identity. But 2003 brought its adjustments, resulting in a much more colorful logo.

Atlanta Falcons color codes

RedHex color:#a71930
RGB:163 13 45
CMYK:20 100 80 0
Pantone:PMS 187 C
BlackHex color:#000000
RGB:0 0 0
CMYK:70 50 50 100
Pantone:PMS Process Black C
SilverHex color:#a5acaf
RGB:166 174 176
CMYK:5 0 0 25
Pantone:PMS 429 C

FAQ

When did the “Atlanta Falcons” change their logo?

The iconic symbol of the “Atlanta Falcons” received a modern design in 2003. Before that, it was updated in 1990, but the changes were minor then.

Where is the “Atlanta Falcons” team located?

Officially, the team is based in Atlanta. But in reality, its headquarters are not in Atlanta but in Flowery Branch (Hall County, Georgia).

Is the “Atlanta Falcons” logo an F?

Yes, the falcon on the emblem of the “Atlanta Falcons” indeed forms a large letter “F.” The wing directed downwards represents the horizontal stroke of the letter, and the extended forward legs represent the vertical bar.

Is Rise Up a trademark?

Yes, Atlanta Falcons Football Club, LLC registered Rise Up as a trademark. The application was filed on October 7, 2013. The object was assigned the serial number 86083906.