AtlasGlobal Logo PNG
The AtlasGlobal logo simply hinted at the idea of flying and reaching new heights. It was as if the airline wanted to show that it was striving for new accomplishments, near and far. However, the airline’s history had its ups and downs, eventually leading to its closure.
AtlasGlobal: Brand overview
AtlasGlobal, initially called Atlasjet, was a Turkish airline headquartered in Istanbul. It was established in 2001 and ceased operations on February 12, 2020. This airline’s history illustrates the opportunities and challenges within the competitive Turkish aviation market.
The company started operations focusing on charter flights from Istanbul’s Atatürk Airport. With an initial fleet of two Airbus A310 aircraft, it expanded to include Airbus A320 and A321 models. This expansion helped them secure a substantial market share as Turkey’s economy and tourism grew. Turkey’s location, bridging Europe, Asia, and the Middle East, supported the growth.
In 2004, the company began operating scheduled domestic flights, connecting Istanbul to major Turkish cities such as Ankara, Izmir, and Antalya. Over the next few years, the airline introduced flights to European destinations like Amsterdam, London, and Paris.
The company underwent rebranding in 2015, changing its name to reinforce its international presence. It continued to expand its route network into the Middle East, Central Asia, and Russia and increased its fleet size.
The airline experienced several challenges, especially intense competition from Turkish and Pegasus Airlines. Turkey’s Economic and political instability and currency fluctuations affected its profitability. Significant financial commitments, including investments in the new Istanbul Airport, which opened in 2018, further strained the company’s finances. The transition from Atatürk Airport to the new airport was financially burdensome.
These issues and the downturn in the global aviation industry led to financial difficulties. The company eventually ceased all operations and shut down in February 2020, citing adverse market conditions and operational challenges. Despite its closure, the airline played a crucial role in developing Turkey’s aviation sector.
Meaning and History
What is AtlasGlobal?
Until March 31, 2015, AtlasGlobal was a well-known Turkish airline formerly known as Atlasjet. The airline was based in Istanbul and distributed its operations both domestically and internationally. It operated scheduled and charter flights, mainly from its central hub at Istanbul Airport. The airline started its journey under the name Atlasjet, carving a niche for itself in the Turkish aviation market. Over time, the airline has become an important player in the region, transporting passengers to numerous domestic and international destinations. Based on its reliable services and wide network, the airline changed its strategy and became AtlasGlobal, symbolizing its global aspirations and expanding reach.
2001 – today
The AtlasGlobal logo stands out with lowercase letters and a unique graphic symbol. The company name is written continuously, with each word highlighted distinctively. The first word is bold; the second word is thin. Thus, each segment is visible and, at the same time, perceived as part of a whole. In front of the text is a circle with a triangle inside. The center is empty and consists of a single broken line, the left end of which crosses the ring, leaving a small open space. The emblem is colored red, signifying high dynamism.
The combination of bold and thin fonts in the name can signify the balance between strength and elegance in the company’s services. An intricate symbol in a circle intersecting with a triangle can symbolize unity and forward movement, reinforcing the idea of high dynamism indicated by red. This design choice makes the logo visually appealing and reflective of the company’s values and aspirations.
