Australian Air Express Logo

Australian Air Express LogoAustralian Air Express Logo PNG

Australian Air Express: Brand overview

The airline started with a small fleet of Boeing 727 cargo planes. The company quickly became a key player in the trucking industry, expanding its services to handle small parcels and larger shipments requiring complex logistics.

By the late 1990s, it was ready to grow. The company has updated its fleet with larger, more efficient aircraft, such as the Boeing 737 and Boeing 767. It has added more routes and flights between major cities, improving service and coverage.

The airline’s growth began in the early 2000s. In 2002, it opened a new cargo terminal at Melbourne Airport, which helped streamline its operations and improve service quality.

The 2008 global financial crisis created serious problems. The entire aviation industry suffered, including the company. They overcame these difficulties by adapting to decreased demand and growing competition.

In subsequent years, it introduced more technology into its operations and worked closely with Qantas and Australia Post. This helped the company operate more efficiently and maintain a strong position in the market.

By 2012, changes in consumer behavior and the growth of e-commerce led to a reassessment of the business model. Eventually, Qantas and Australia Post decided to shut down the company. The airline made its final flight on February 14, 2013, ending over twenty years of service.

Their influence is still felt today. For over two decades, it has been critical in supporting Australia’s economy by delivering fast and reliable freight. It has been a leader in the freight sector, setting high standards and pioneering new practices.

Meaning and History

Australian Air Express Logo History

1992 – 2013

Australian Air Express Logo

Australian Air Express is written in a unique, bold font with rectangular serifs. There are no diagonal cuts at the ends of the characters; they are all vertical or horizontal. The angularity of the glyphs is balanced only by the round dots above both “i’s.” The text is divided into two lines, with a noticeably narrow space between neighboring words. Notably, the word “air” is typed entirely in lowercase letters, unlike “Australian” and “Express,” where the initial letters are capitalized. Next to the text is a stylized airplane with turquoise wings separated by a blue stripe.

The bold font with rectangular serifs creates a sense of stability and reliability, which is often required in air transportation. The use of different spellings of the words “air,” “Australian,” and “Express” adds to the modern design, potentially making the brand more accessible. The stylized aircraft, especially with the turquoise wings, gives the logo a lively touch, making it stand out and emphasizing the company’s focus on air travel.

FAQ

What happened to Australian Air Express?

The airline was a joint venture between Qantas and Australia Post until October 1, 2012, when Qantas fully acquired it. This move aimed to make cargo transportation in Australia more efficient. After Qantas took over, it gradually merged the airline with its freight division, Qantas Freight.

They rebranded and reorganized the operations to better fit Qantas’s larger business goals. This change was designed to make Qantas Freight a more powerful and efficient service. By early 2013, the company name was retired, and its operations were fully integrated into Qantas Freight.