AutoZone is a major auto parts retailer serving the U.S., Brazilian and Mexican markets. The network consists of 6,549 stores and is headquartered in Memphis. Sales go through its Web site, stores, warehouses, and couriers. Total revenue is $11 billion.
Meaning and History
As a division of his family’s grocery business, the company was founded by Joseph Reeves Hyde III in 1979. The firm’s first store opened in Arkansas. And just three years later, there were already 74 stores and a 9,000-square-foot warehouse in operation. In ’85, Hyde sold his stock to the investment fund Kohlberg Kravis Roberts to attract additional investment, and in 1991 the stock was traded on the stock exchange. This led to the separation of the company from its parent business and even more expansion and modernization. In 2020 there were 6,500 units in operation.
The firm updated its visual mark only once and only because the first one infringed the copyright of Radio Shack electronics stores, founded much earlier, in 1921. So in saying goodbye to parent company Malone & Hyde, Hyde decided to change its name to AutoZone and its logo.
1979 – 1988
The logo was a red Auto Shack in italics. It was an extension of the orange ribbon, divided into diagonal stripes by white lines of varying thickness.
This placement created a sense of movement. The company was moving forward, leaving more and more outlets and satisfied customers behind. The closer the lettering, the more partial the white stripes were, which visualized acceleration. The slant of the letters and the bright red color is another symbol of energy, a fast ride. Active growth and promotion of AutoZone in the market. The white background – the absence of obstacles. Constant updating of the assortment and striving for innovation. The company was the first to deliver spare parts on a driver’s call, organize tool rental, and actively introduce new electronic and Internet technologies into its work.
The white and orange stripes evoke the association with the road and guardrail signs installed during repairs. The company’s name leaves these signs behind, showing that they help cars keep going.
1988 – today
In 1986, Auto Shack severed ties with its parent company and followed that up with a complete rebranding 1987. In addition to the name change, the logo underwent minor changes. A shadow was added to the letters and orange and white stripes. It gave the impression of the logo rising above the ground and leaving its shadow on it.
Such a decision indicated the great importance AutoZone held in the world of automobiles. Information about Pitt Hyde and his company was entered into the historical museum’s Automobile Hall of Fame data. Of the auto parts retailers, he is the only one so honored. The company sponsors NASCAR and owns a baseball team. In the United States, Mexico and Brazil, there are 6.5 thousand service points for motorists. Therefore, the company’s contribution to the auto world is significant.
The white trim on the letters communicates the company’s positive reputation and commitment to new heights.
Font and Colors of the Emblem
The AutoZone logo uses three main colors: red, white, and orange.
- Red means energy, love for your business, speed, and quick solution to a problem.
- Orange – care for customers, good service, the joy of troubleshooting.
- White – innovation, impeccable reputation.
The old and new logos have the same font, which resembles Sugo Pro Display Bold Italic.