Azzurra Air Logo

Azzurra Air LogoAzzurra Air Logo PNG

Azzurra Air: Brand overview

The story starts in December 1995 when Air Malta and Air International Services teamed up to create a regional aviation company. Their goal was to connect important places in Italy and the Mediterranean area. By December 1996, the airline was up and running from its base in Milan with a small fleet of Avro RJ70s and Fokker 70s. The airline quickly gained a reputation for being reliable and friendly under the leadership of Chairman Fausto Capalbo.

In the late 1990s, the company grew rapidly, flying to over a dozen places and carrying hundreds of thousands of passengers yearly. As the 2000s began, however, they focused more on being efficient and cutting costs while maintaining good service due to increasing competition and rising costs.

By 2002, they started having financial problems. The economic downturn, high fuel prices, and strong competition made it tough to make money. The company tried to find investors to help but struggled to turn things around. By 2003, even after trying to cut routes and reduce staff, the problems were too big. In 2004, they had to stop operating. Its last flight marked the end of nearly eight years in business.

Although it did not last long, it made a lasting impression on Italian aviation. It was one of the first regional airlines to demonstrate the potential and challenges of operating in a new market environment aftermarket changes.

Meaning and History

Azzurra Air Logo History

1995 – 2004

Azzurra Air Logo

In Azzurra Air’s logo, the airline’s name is written in two contrasting fonts: the first word is large and uppercase, while the second word is small and lowercase. This contrast looks attractive, especially if all letters in the word “AZZURRA” have double lettering of blue and white stripes. Inside the first letter, “A,” there is a red figure in the form of an arrowhead, formed by triangles stacked together. It is also a stylized airplane, highlighting the brand’s sphere of activity.

Using contrasting fonts emphasizes the brand’s uniqueness and diversity. The double outline in blue and white is an artistic technique to convey depth and volume. The red arrow-shaped figure symbolizes an airplane and gives the design energy and direction.