Barstool Sports Logo

Barstool Sports LogoBarstool Sports Logo PNG

Barstool Sports: Brand overview

Founded: 2003
Founder: David Portnoy
Headquarters:
New York City, U.S.
Website: barstoolsports.com
Logo downloads:
One of the entertainment sites recognized by the male half of America today is Barstool Sports, founded in 2003 by David Portnoy. It started as a printed information resource that grew into a powerful information and entertainment interactive platform. Today, the site offers only original content from the field of gambling, sports forecasts, betting news, information from various strands of modern pop culture, a wide variety of entertainment, including the attractive Barstool Smokeshows for men.

Meaning and History

Barstool Sports Symbol

Barstool Sports, since its inception, has managed to go rather quickly from a print publication that was distributed to gambling enthusiasts in offices and residential addresses in the Central Boston area to a powerful interactive resource. Taking a big leap forward in its development in just four years, Barstool Sports took its business online, immediately gaining popularity on a national level and not just with a male audience. Live videos, podcasts, and blogs featuring top youth celebrities, humor, and the ease of presenting information have multiplied the reach of the target audience.

Today, everyone knows the core team of news anchors, entertainment programs, including the most popular El Pres, Big Cat, KFC, KMarko, PFTCommenter. An army of bloggers is doing their part in raising the popularity of the media resource. Unique and original content presented 24 hours a day throughout the week, from Pardon My Take and KFC Radio hits to the daily Rundown video, have made the resource consistently sought after by many Americans.

Given the company’s short history, it can’t “boast” of an abundance of changes to its logo. Today, the essence of Barstool Sports is symbolized by the object whose name the company carries – the bar stool. And this is not done in vain. Exactly bars are among the most frequented by Americans, where they kill their free time, share news and gossip, socialize, and, of course, watch their favorite sports games and championships. Bar stool is also a widespread subject of the interior of bookmaker’s offices, where sports betting, betting, and payouts of winnings are made. Therefore, its use in the brand sign is not only certain courage but also the embodiment of the spirit and meaning of a media resource, which presents itself as a variant of a land bar and the same bookmaker’s office, but in an interactive version. At the same time, this approach demonstrates the attitude to the presentation of information, where there is always humor and lively communication, and there are no restrictions.

The image of the circle demonstrates the company’s desire for constant development because the circle is a symbol of dynamism, movement, and absolute content. The stars themselves are not just a tribute to the original design. This indicates that the company is always surrounded by stars – famous media personalities, sports stars, culture, advertising, art, politics. And it has to do not only with the information presented to the users but also the direct involvement of many of them in Barstool Sports, forming the attractiveness and originality of all content.

Font and Colors of the Emblem

Barstool Sports Emblem

Clear in detail, the stool symbol in a modern version is made in bright red. On the surrounding background of the other elements in the black fill, it stands out sharply, immediately drawing the eye directly to this central sign of the entire composition of the logo. The chair is framed by a circle made of a set of identical black stars spaced equally apart. To not load the emblem and make readable each of the elements of the emblem text information – the name of the company, moved to the right of the sign, with strict adherence to the upper and lower limits of the image. The letters of the text retain style consistency. They are made in black and the stars, which indicates the unity and commonality of goals and objectives of both the company and its guests, participants, each member of its team.

Barstool Sports color codes

Cardinal Hex color: #c52131
RGB: 197 33 49
CMYK: 0 83 75 23
Pantone: PMS 1788 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C