BB&T was once a brand in its own right. This name stands for Branch Banking and Trust Company and refers to a bank that operated from 1872 to 2019. Then the financial institution merged with SunTrust, forming a large structure Truist. After the merger, both organizations offered independent services until the line between them was finally erased.
Meaning and History
The earliest predecessor to BB&T was Branch and Hadley. It was founded by two private bankers who decided to help residents of Wilson County rebuild businesses and farms after the Civil War. The bank gradually grew, changed owners, and expanded its capabilities. During the first quarter of the 20th century, he organized a trust department, opened several new branches, and a mortgage lending department.
In 1930, when many financial institutions went bankrupt due to the falling stock market, BB&T managed to stay afloat. Clients took money out of it en masse and took it to the post office for safekeeping, and the postmen returned the money to the bank.
During World War II, BB&T began its heyday as people rushed to save. The financial institution did not miss its profit and continued to take over other companies to become one of the largest banks in the country. After each merge, she left her name and logo, which looked burgundy “BB&T” in serif.
Yet, the brand has failed to maintain its identity. In 2019, it was merged with SunTrust and served as the foundation for Truist Financial Corporation. The leaders of the new organization entrusted the naming to Interbrand consultants.
Some controversy arose over the chosen name. According to business owners, it underscores the legacy and solid reputation of SunTrust and BB&T. Conservative clients are of the opposite opinion. They think the bank’s name sounds arrogant and presumptuous. And the credit union Truliant considered the use of the word Truist copyright infringement and even sued.
The BB&T brand used an elegant wordmark that reflected its trustworthy reputation. After a major restructuring and a name change, the old visual identity is a thing of the past. The legacy of the merged companies is partly preserved in the Truist emblem: a stylized monogram in a square contains the two “T” letters that were once part of the names BB&T and SunTrust.
The original logo of the bank, created in 1872, was the epitome of stylish minimalism. It contained only a short abbreviation without additional decoration, demonstrating the desire for order and systematization.
Font and Colors of the Emblem
For the BB&T word mark, one of the most popular typefaces of our time, Times New Roman Bold, was used. This family of typefaces was developed in 1931 based on serifs. Its authors are Victor Lardent (artist) and Stanley Morison (professional typographer).
The logo’s main color was burgundy, and it could be used both for the background and for the inscription. The designers chose a rich shade (# 8A0025) and always combined it with white to create a winning contrast. After the merger of BB&T and SunTrust, their signature colors (burgundy and blue, respectively) were blended to form the basis for the Truist purple emblem.