The Ben 10 logo is full of mystery and tales. The emblem tells the story of a ten-year-old boy who has experienced amazing adventures. The symbol is compactly grouped, and behind it lurk villains who the young hero does not allow to infiltrate our world.
Ben 10: Brand overview
Founded: | 2005 |
Founder: | Warner Bros. Discovery |
Headquarters: | United States |
Ben 10 is an animated franchise produced by Cartoon Network, popular for over 16 years, and has won three Emmy Awards. It belongs to Warner Bros. Books, comics, games, and other merchandise have been released based on the series.
Meaning and History
The franchise logos are made in a unified style, reflecting the shape of a smart wristwatch, in the form of which the Omnitrix existed. Each part received its slightly modified symbol, demonstrating the gradual maturing of the character and the complication of his missions. The emblem execution leaves no doubt about the animated version of the stories. The color scheme combines the theme of the eternal struggle between good and evil and the theme of extraterrestrial life forms.
What is Ben 10?
A multi-series animated series was released in the US in 2005. Invented by Man of Action Studios and implemented by Cartoon Network Studios. It includes four parts: Ben 10, Alien Force, Ultimate Alien, Omniverse, a crossover of 4 seasons, and separate full-length films.
2005 – 2008
The first logo has the inscription in green letters, Ben at the top, and the number 10 at the bottom. The content of the emblem reflects the essence of the story. Ben is the name of the main character. The number 10 conveys the age of the hero and the abilities of a special device Omnitrix, which contains the DNA of 10 different aliens, into which the boy transforms.
The device is designed like a wristwatch, its screen reminiscent of the emblem. The green color is associated with extraterrestrials, with alien life. The gradient in the letters demonstrates the process of the boy’s metamorphosis, turning into a new being.
The number is drawn in white to portray the introduction to a new species of alien and the regular updates as Ben eventually gains the ability to unlock the DNA of species beyond the initial ten. The hole in the zero is made up of dispersed dots of different sizes to reflect the idea of genetic material.
The dots also bring to mind the eyes of extraterrestrial creatures that watch from the watch, waiting for their time to appear.
2008 – 2012
The second part of the series takes place five years after the first. The plot of the show is darker, reflected in the logo’s black color. The green backdrop symbolizes transformations and alien beings. The number 10 also receives a black-green outline and a similar core to the zero. The layering of the outlines indicates the child’s growth. In the series, Ben is already a teenager. The presence of alien motifs both inside and out denotes the transforming main character’s struggle with aliens who have attacked Earth.
2012 – 2014
In 2012, another part of the Ben 10 franchise appeared: Ben 10: Omniverse. The 16-year-old protagonist delves more deeply into the aliens seeking revenge. The boy has a new partner – the alien Rook Blonko. The emblem resembles the previous one but without the thick black outline. The shades of green become lighter, indicating the constant connection in the movie with a younger 11-year-old Ben. The lighter shades also show the teenager’s experience and easy mission execution.
2016 – today
In 2016, the franchise rebooted, comprising four seasons with 178 episodes. The films were crossovers from the previous series.
The emblem of the new seasons resembled the first logo in the franchise’s history, consisting of the boy’s name in a green-yellow gradient and the white number 10, with a hint in its hole to the Omnitrix creatures. It suggests an image of the unusual aliens’ eyes, laser vision, and other abilities. The circle’s expansion indicates access to new alien species.
The gradient change, from green-yellow to green, denotes the prevalence of alien entities in Ben, as he cannot always revert to his human form.
Starting from 2020, four feature films were released for the franchise to conclude the theme.
Font and Colors
Black, white, and shades of green form the basis of all the franchise’s logos.
- Black denotes the evil that always lurks nearby. It represents the theme of battling negative characters. It shows the color’s power and strength that the main character acquires.
- White conveys the theme of novelty. Each story includes new characters, locations, and missions. The shade brings unique discoveries about oneself and the world. Care for the future.
- Green is the color of life. Earthly and extraterrestrial. The unusual abilities of different races. The palette shows the theme of transformation and growth. With each season, the hero matures.
Sharp letters with varying glyph thickness resonate with the theme of the cartoons and thrilling plots with dangerous twists. The presence of shadows and substrates speaks of invisible evil lurking around the corner. The dense placement of symbols indicates that Ben and his watch are like a shield, preventing villains from entering our world.
Ben 10 color codes
Inchworm | Hex color: | #bbe323 |
---|---|---|
RGB: | 187 227 35 | |
CMYK: | 18 0 85 11 | |
Pantone: | PMS 375 C |
Lime Green | Hex color: | #65ca36 |
---|---|---|
RGB: | 101 202 54 | |
CMYK: | 50 0 73 21 | |
Pantone: | PMS 802 C |
Black | Hex color: | #000000 |
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RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |