Bergen Air Transport Logo PNG
Bergen Air Transport: Brand overview
In 1998, Geir Hellsten and a team of experienced aviation professionals founded an aviation company. They dreamed of connecting Norway’s cities and fjords to the rest of the world. The company’s base was Bergen Flesland Airport, which focused on reliable services for Norway’s business and tourism sectors.
By 2000, it had established itself as a reliable company connecting cities such as Oslo, Stavanger, and Trondheim. The addition of Fokker 50 aircraft helped it grow and serve more passengers.
After the 2001 attacks, the aviation industry struggled, but this airline continued to do well. It expanded its flights and became an essential link for business and tourism in Western Norway.
During the mid-2000s, they faced higher fuel costs and more competition. It responded by improving its efficiency and customer loyalty programs, including offering onboard internet and benefits for frequent flyers.
The 2008 financial crisis brought new challenges, including decreased demand and higher costs. To cope, the company had to cut routes and streamline its operations.
From 2011 to 2013, it refocused on its core strengths and partnered with other airlines. This helped the company become profitable again and expand into new markets.
From 2014 to 2016, intense competition and market saturation made it difficult to maintain profitability. The airline struggled to maintain its market share due to these pressures.
In 2017, after almost two decades, this aviation company had to shut down because it couldn’t find financial support or buyers. This was a tough time for the Norwegian aviation sector and the communities that depended on the company.
Meaning and History
What is Bergen Air Transport?
It is a Norwegian airline based in Bergen specializing in charter flights and medical evacuation. The carrier operates a small fleet of Beechcraft King Air turboprop aircraft to serve remote regions of Norway, including offshore oil platforms in the North Sea. The company’s uniqueness lies in its ability to perform urgent medical flights to hard-to-reach areas of the country, where regular emergency services cannot quickly reach, making it a vital link in the Norwegian healthcare system.
1998 – 2017
The logo of Norwegian airline Bergen Air Transport is stylish and modern. Its visual balance conveys the brand’s professionalism, seriousness, and conceptual integrity. A large blue rectangle, almost square, serves as the background for the three-line white lettering aligned on the left edge. The geometric font is also rectangular but with rounded corners. All three words in the title are written in lowercase letters, indicating minimalism.
Using an almost square blue rectangle as a background symbolizes stability and reliability. The text’s alignment on the left edge creates a sense of alignment and order. The choice of geometric font with rounded corners brings a touch of modernity, softening the rigid structure. Lowercase letters throughout the text demonstrate the brand’s commitment to minimalism, reinforcing its modern and professional image.
