Bergen Air Transport Logo PNG
Bergen Air Transport: Brand overview
Bergen Air Transport, a regional airline based in Norway, served the aviation industry from 1998 to 2017. Headquartered in Bergen, it operated flights primarily in the western region of Norway, connecting key cities such as Bergen, Stavanger, Kristiansand, and Haugesund.
The fleet consisted of ATR 42 and Dash 8 turboprop aircraft, ideal for serving short regional routes as a feeder airline of Scandinavian Airlines. Bergen Air Transport played a vital role in connecting passengers to the various SAS hubs.
The airline originated from the idea of two Norwegian entrepreneurs who wanted to create an independent regional carrier. Throughout the airline’s existence, the Widerøe Group, which employed up to 200 people, became its owner at certain times.
However, the growing influence of low-cost carriers, particularly Norwegian Air Shuttle, significantly affected Bergen Air Transport’s sustainability. After 19 years in the Norwegian regional market, the airline ceased operations in October 2017.
At the time of closure, Bergen Air Transport had a fleet of 8 ATR 42 and 5 Dash 8 aircraft, marking the departure of a significant player in the Norwegian regional aviation market.
Meaning and History
1998 – 2017
The logo of Norwegian airline Bergen Air Transport is stylish and modern. It has a visual balance that conveys the professionalism, seriousness, and conceptual integrity of the brand. A large blue rectangle, almost square, serves as the background for the three-line white lettering aligned on the left edge. The geometric font is also rectangular but with rounded corners of the letters. All three words in the title are written in lowercase letters, indicating minimalism.
The use of an almost square blue rectangle as a background symbolizes stability and reliability. The alignment of the text on the left edge creates a sense of alignment and order. The choice of geometric font with rounded corners brings a touch of modernity, softening the rigid structure. The use of lowercase letters throughout the text demonstrates the brand’s commitment to minimalism, which in turn reinforces its modern and professional image.
