Beta Technologies Logo PNG
Beta Technologies: Brand overview
Beta Technologies, an aviation startup founded in 2017, is a leading innovator in electric vertical takeoff and landing (eVTOL) airplanes. Based in Burlington, Vermont, the company was founded by entrepreneur Kyle Clark to improve urban air transportation mobility by producing electric vertical takeoff aircraft.
Beta’s first product, the ALIA series, is an eVTOL airplane designed for cargo transportation. Its distinguishing feature is its hybrid electric design, combining lithium-ion batteries and hydrogen fuel cells to propel the system.
Designed to revolutionize the cargo delivery and logistics industry, the ALIA drone offers solutions for remote cargo transportation. The company has strategic partnerships with renowned organizations such as UPS, U.S. Air Force, and Blade Urban Air Mobility.
Beta’s main goal is to obtain ALIA certification, which will enable it to implement electric air cargo transportation services. With over 150 professionals, including engineers and aviation specialists, Beta is making significant strides toward achieving its goal.
Since its inception, the company has raised over $400 million in funding, demonstrating its ability to change the future of aviation.
Meaning and History
2017 – today
A company specializing in advanced aerospace technology pays great attention to its image as a progressive manufacturer. That is why its logo contains unique graphic elements. The designers turned the ordinary gray word “BETA” into a memorable visual symbol by slightly changing the shape of the letters. As a result, the holes inside the letter “B” began to resemble the symbol of a lightning bolt formed from two triangles. The letters “E” and “T” are connected by a common horizontal stroke. The letter “A” has a disproportionately wide right diagonal.
The inclusion of a lightning bolt in the letter “B” symbolizes energy, speed, and innovation – key attributes of aerospace engineering. The joined “E” and “T” signify unity or integration, suggesting the cohesive operation of various technological components. The unique feature of the “A” – the wide right diagonal – introduces an element of intrigue, emphasizing the company’s deviation from the norm in search of innovative solutions.
