BFGoodrich Logo PNG
BFGoodrich: Brand overview
BFGoodrich’s history dates back to 1870, when Benjamin Franklin Goodrich founded his company in Akron, Ohio. In 150 years, the company has become one of the world’s oldest tire manufacturers, delivering innovative and reliable products to motorists around the globe.
In its humble beginnings, BFGoodrich manufactured rubberized hoses. However, in 1896, they shifted their focus to tire manufacturing and made a significant change by producing the first pneumatic car tires, ushering in a new era of transportation.
Over the years, BFGoodrich has grown significantly, diversifying its product line to include car, truck, and SUV tires. In addition, the company has expanded its market reach by exporting tires to many countries and establishing a presence in the global tire industry.
BFGoodrich tires have been preferred by regular drivers and racers alike for over a century due to their performance and reliability. The company operates in 20 countries and employs more than 10,000 people. The company is constantly improving tire technology and design, ensuring safety, performance, and quality for all motorists.
Benjamin Franklin Goodrich opened his company in 1870, and the venture eventually became crucial to the American economy.
1896 was a landmark year for BFGoodrich: The company was the first to produce pneumatic automobile tires, leading to significant changes in the transportation sector.
1903, the famous Model T Ford was equipped with BFGoodrich tires, which began a fruitful relationship between the companies.
In 1913, BFGoodrich introduced the world’s first all-weather tire, which improved drivers’ mobility in various weather conditions.
In 1947, BFGoodrich revolutionized the tire industry by introducing the first radial tire, a design that set new standards for years.
BFGoodrich tires were fitted to the winning cars in the 1976 Indianapolis 500, cementing their status as the preferred choice for high-performance racing.
In 1981, cars with BFGoodrich tires won the Paris-Dakar Rally, confirming the tire manufacturer’s ability to deliver reliable performance in challenging conditions.
In 2000, BFGoodrich revolutionized the tire industry with the world’s first run-flat tire, which improved driver safety and comfort.
In 2010, BFGoodrich became part of Michelin, which incorporated the iconic tire brand into its portfolio of subsidiaries.
Meaning and History
What is BFGoodrich?
This tire manufacturer produces many products, including passenger cars, trucks, SUVs, and aircraft. In addition to tires, the company is also involved in manufacturing components for the aerospace and defense industries. It is known for the high quality and broad applicability of its products.
1880s – 1980s
1980s – 2001
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2001 – 2012
The BFGoodrich logo conveys power, aggression, and motion. The red lines beside the brand name resemble claw marks from a powerful beast rather than simple tire tracks. This design choice highlights speed, toughness, and the capability of BFGoodrich tires to handle any challenge—on or off the road, including extreme racing conditions. These marks represent raw energy and a readiness to overcome obstacles.
The color palette includes vivid red and deep violet tones. Red evokes action, passion, and driving force, symbolizing the high-performance nature of the brand’s products at top speeds. Violet, used in the word “GOODRICH,” adds a unique, almost mystical quality, setting the logo apart from competitors and emphasizing rarity and distinction.
The brand name is written in small caps—capital-style letters sized uniformly—which balances seriousness with compact visual clarity. The sans-serif typeface and uniform line weight reinforce a sense of modernity, precision, and technical excellence in tire manufacturing.
Aggressive forms and bold colors balance rugged strength and trusted reliability. The brand name carries the legacy of its founder, a pioneer in the tire industry, and has become a symbol of consistent quality and dependability. Altogether, the elements of the BFGoodrich logo create a cohesive image of a company built to deliver confidence and performance in any driving condition.