BFGoodrich Logo

BFGoodrich LogoBFGoodrich Logo PNG

BFGoodrich: Brand overview

BFGoodrich traces its history back to 1870 when Benjamin Franklin Goodrich founded his company in Akron, Ohio. In 150 years, the company has become one of the world’s oldest tire manufacturers, delivering innovative and reliable products to motorists around the globe.

In its humble beginnings, BFGoodrich manufactured rubberized hoses. However, in 1896, they shifted their focus to tire manufacturing and made a significant change by producing the first pneumatic car tires, ushering in a new era of transportation.

Over the years, BFGoodrich has grown significantly, diversifying its product line to include tires for cars, trucks, and SUVs. In addition, the company has expanded its market reach by exporting tires to many countries and establishing a presence in the global tire industry.

BFGoodrich tires have been preferred by regular drivers and racers alike for over a century due to their performance and reliability. The company operates in 20 countries and employs more than 10,000 people. The company is constantly improving tire technology and design, ensuring safety, performance, and quality for all motorists.

Benjamin Franklin Goodrich opened his company in 1870, and the venture eventually became crucial to the American economy.

The year 1896 was a landmark year for BFGoodrich: the company was the first to produce pneumatic tires for automobiles, leading to significant changes in the transportation sector.

In 1903, the famous Model T Ford was equipped with BFGoodrich tires, marking the beginning of a fruitful relationship between the companies.

In 1913, BFGoodrich introduced the world’s first all-weather tire, which improved the mobility of drivers in a variety of weather conditions.

In 1947, BFGoodrich revolutionized the tire industry with the introduction of the first radial tire, a design that set new standards in the industry for years to come.

BFGoodrich tires were fitted to the winning cars in the 1976 Indianapolis 500, cementing their status as the preferred choice for high-performance racing.

In 1981, cars with BFGoodrich tires won the Paris-Dakar Rally, confirming the tire manufacturer’s ability to deliver reliable performance in challenging conditions.

In 2000, BFGoodrich revolutionized the tire industry with the world’s first run-flat tire, which improved driver safety and comfort.

In 2010, BFGoodrich became part of Michelin, which incorporated the iconic tire brand into its portfolio of subsidiaries.

Meaning and History

BFGoodrich Logo History

What is BFGoodrich?

BFGoodrich has become one of the leading players in the tire business and is engaged in manufacturing high-quality tires for vehicles ranging from cars and trucks to SUVs and aircraft. Apart from tires, the company also operates in various manufacturing industries, including aerospace and defense. Founded by Dr. Benjamin Franklin Goodrich in 1870, BFGoodrich has been a trusted pillar of American industry for more than 150 years.

1880 – 1980s

BFGoodrich Logo 1880

1980s – 2001

.BFGoodrich Logo 1980s

2001 – 2012

BFGoodrich Logo

The red stripes on the BFGoodrich logo look more like claw marks than tire tracks, and that’s exactly the effect the designers wanted to achieve. It’s a symbol of unbridled energy and aggressive forward motion, proving that these tires can handle any driving style, including off-road racing. The word “GOODRICH” is printed in small type, meaning all the letters look like capital letters, but they are actually small. What makes the text unique is its purple color, uniform stroke width, and lack of serifs.

The claw marks bring to mind a beast. The tires are so stiff they could belong to some super creature. The letters don’t shout but accurately express the thought. Purple is a magical and rare color, so it brings something special.

BFGoodrich color codes

Russian VioletHex color:#360054
RGB:54 0 84
CMYK:36 100 0 67
Pantone:PMS 2617 C
Alizarin CrimsonHex color:#e42237
RGB:228 34 55
CMYK:0 85 76 11
Pantone:PMS 185 C