Bilstein Logo PNG
Bilstein: Brand overview
August Bilstein founded Bilstein in 1873, marking the birth of the leading company in shock absorbers and suspension components for over a century. Based in Ennepetal, Germany, Bilstein pioneered offering products of the highest quality and gained consumers’ trust in the automotive sector.
At the beginning of its existence, Bilstein specialized in producing carriage springs, but later on, it had more serious plans. The culmination of the company’s ambitions was the development of the world’s first monotube gas-filled shock absorber in 1954. This achievement revolutionized shock absorbers and propelled Bilstein to a new level of success.
After gaining a firm foothold in the market, Bilstein quickly expanded its product portfolio to include a wide range of shock absorbers and suspension components, including shocks, springs, and struts. The company’s triumph allowed it to enter the international market and supply its products worldwide.
Bilstein is a world leader in manufacturing shock absorbers and suspension components, operating in more than 20 countries with more than 1,000 employees. Recognized for superior performance and reliability, Bilstein products are used worldwide by motorists and professional racers.
In 1873, August Bilstein laid the foundation for the company, which later grew into a world-renowned company.
In 1954, the Bilstein Company brought significant changes to the automotive industry with the first monotube gas-filled shock absorber, which forever changed the performance and handling mechanisms of the automobile.
In 1973, the Bilstein Company celebrated its centennial anniversary, marking one hundred years of triumph and growth.
The acquisition of Bilstein by ThyssenKrupp in 1984 was an important turning point, paving the way for further growth and prosperity for both companies.
In 1999, Bilstein revolutionized the automotive industry again with the first coilover suspension system, further changing the vehicle’s driving dynamics.
In 2019, Bilstein celebrated its 136th year in business, continuing its tradition of delivering the highest quality products and services.
In 2019, Bilstein revolutionized the industry again by introducing its groundbreaking Adaptive Damper System, a technology that significantly changes driving dynamics.
Meaning and History
What is Bilstein?
This is a manufacturer of components for automobiles and industrial equipment. The product range includes camshafts, shock absorbers, suspension systems, steering columns, and crankshafts. The company is focused on serving the global automotive and engineering markets.
before 1970
1993 – 2002
2002 – today
The Bilstein logo reflects the company’s technical expertise in automotive suspension systems. At its center is a cross-section illustration of a shock absorber, highlighting the brand’s in-depth understanding of mechanical engineering. The black-and-white detailing makes the component appear almost like a technical blueprint, offering a glimpse inside the device and showcasing the precision and quality for which Bilstein is known.
The shock absorber is placed inside a yellow circle with a dark outline, symbolizing energy and stability. Next to it is a bright blue rectangle featuring the brand name “BILSTEIN” in bold, all-caps lettering. The font is clean and slightly thickened, conveying a sense of strength and dependability. Its symmetry and sharpness reinforce a feeling of precision and technological clarity.
The combination of blue and yellow evokes sky and sunlight, creating a vibrant, energetic impression. These colors represent the company’s ambition and continuous drive for innovation and progress. The contrast between the white and black detailing of the shock absorber inside the yellow circle adds focus and visual sharpness, drawing attention to Bilstein’s professionalism.
The name “Bilstein” is derived from the founder’s surname, underscoring personal accountability and a commitment to product quality. The composition of the logo’s elements communicates technological capability and brand confidence, expressing Bilstein’s dedication to engineering excellence and the ongoing refinement of its products—valued by automotive enthusiasts and professionals worldwide.