Bilstein Logo

Bilstein LogoBilstein Logo PNG

Bilstein: Brand overview

August Bilstein founded Bilstein in 1873, marking the birth of the leading company in shock absorbers and suspension components for over a century. Based in Ennepetal, Germany, Bilstein was a pioneer in offering products of the highest quality and gaining the trust of consumers in the automotive sector.

At the beginning of its existence, Bilstein specialized in the production of carriage springs, but later on, it had more serious plans. The culmination of the company’s ambitions was the development of the world’s first monotube gas-filled shock absorber in 1954. This achievement revolutionized shock absorbers and propelled Bilstein to a new level of success.

After gaining a firm foothold in the market, Bilstein quickly expanded its product portfolio to include a wide range of shock absorbers and suspension components, including shocks, springs, and struts. The company’s triumph allowed it to enter the international market and supply its products worldwide.

Bilstein is a world leader in the manufacture of shock absorbers and suspension components, operating in more than 20 countries with more than 1,000 employees. Recognized for superior performance and reliability, Bilstein products are used around the world by both everyday motorists and professional racers.

In 1873, August Bilstein laid the foundation for the company that later grew into a world-renowned company.

In 1954, the Bilstein Company brought significant changes to the automotive industry with the first monotube gas-filled shock absorber, which forever changed the performance and handling mechanisms of the automobile.

In 1973, the Bilstein Company celebrated its centennial anniversary, marking one hundred years of triumph and growth.

The acquisition of Bilstein by ThyssenKrupp in 1984 was an important turning point, paving the way for further growth and prosperity for both companies.

In 1999, Bilstein revolutionized the automotive industry once again with the first coilover suspension system, which further changed the driving dynamics of the vehicle.

In 2019, Bilstein celebrated its 136th year in business, continuing its tradition of delivering the highest quality products and services.

In 2019, Bilstein revolutionized the industry once again with the introduction of its groundbreaking Adaptive Damper System, a technology that has significantly changed driving dynamics.

Meaning and History

Bilstein Logo History

What is Bilstein?

Bilstein is a leading manufacturer of automotive and industrial components, offering a wide range of products, including camshafts, high-quality shock absorbers and suspension systems, steering columns, and crankshafts for the global automotive and engineering markets. 1873, August Bilstein laid the foundation of the company in Ennepetal, Germany, in Altenvoerde.

before 1970

Bilstein Logo befor 1970

1993 – 2002

Bilstein Logo 1993

2002 – today

Bilstein Logo

The Bilstein company offers modern suspension systems for cars, so its emblem is a stylized image of a shock absorber. The device is shown in a section that makes it clear that the manufacturer pays attention to every detail and cares about the technical perfection of its products. The black-and-white illustration is inside a yellow circle with a dark outline, and on the left, there is a blue rectangle with the brand name. The logo looks dynamic, clear, and modern, reflecting the company’s willingness to improve itself.

The cutout in the form of a shock absorber is like a peek into the soul of the company, showing that it knows a lot about the subtleties of work. The yellow and blue colors create a cool combination – like the sun and the sky, hinting that this brand is striving upwards. The logo makes it clear that they are always on the ready, always ready for new accomplishments to become even cooler.

Bilstein color codes

Spanish Sky BlueHex color:#00a1e4
RGB:0 161 228
CMYK:100 29 0 11
Pantone:PMS 801 C
Golden YellowHex color:#ffde01
RGB:255 222 1
CMYK:0 13 100 0
Pantone:PMS 108 C
Raisin BlackHex color:#231f20
RGB:35 31 32
CMYK:0 11 9 86
Pantone:PMS Neutral Black C