Black Panther Logo

Black Panther Logo PNG

The poignancy of the plot and dangerous stunts are conveyed by the sharp and poignant symbols of the film’s emblem. The Black Panther logo promises exciting adventures and battles with villains that only the main character with superpowers can defeat.

Meaning and History

The film crew paid attention to the plot components and the visual identity, which was supposed to advantageously present Black Panther and set it apart from other superhero films. The movie logo combines two striking elements. The first is the studio symbol, which owns the rights to the film and all the characters, including the main character.

The symbol of the superhero Black Panther and the film is an image of a mask with cat ears, a W-shaped nose, and large slits for the eyes. This icon is similar to the main character’s mask but has several differences. First of all, it is a simplified version because the elements are presented schematically. For example, the mouth has two short vertical lines that look like a pause in the media. The eyes are exaggeratedly enlarged and have an uneven elongated shape. The nose only vaguely resembles a cat’s – it looks more like a stylized letter “W.”

The facial expressions are reflected in wide white stripes that cross the black mask at different angles. They are located strictly symmetrically: what is on the right is always on the left. There are two horizontal lines on the forehead. This is not so much an attempt to imitate the color of a panther, but rather the joints of the plates on the superhero’s mask. The intricate curves above the eye sockets resemble menacingly drawn eyebrows. And two stripes on the cheeks can denote both sunken cheekbones and ritual drawings on the warrior’s face.

What is Black Panther?

Black Panther is a superhero from Marvel comics. Based on his adventures, a film of the same name was made (in 2018), and an animated series was created (in 2010). This character was created by screenwriter Stan Lee and artist Jack Kirby. He was conceived as the patron saint of a fictional country in East Africa.

2014 (pre-release)

A blue inscription in gold edging with dazzling highlights shines brightly on a completely black background. The sides of the letters are mirrored, with a chrome finish, as if they were made of their mega-strong metal. This added three-dimensionality to them. The aura of impregnability and great power is complemented by massive spikes sticking out at the ends of some letters and serifs with a pointed edges. Together they create the right atmosphere for action movies and superhero movies. And this design of the Black Panther emblem also indicates that it is associated with a predatory representation of the feline world, where merciless claws and sharpened fangs are paramount. The font is capital, with uneven glyph heights and diagonal cuts.

2018

This emblem looks traditional: on the left is the white word “MARVEL” inside a red rectangle, and on the right is the black “STUDIOS,” underlined above and below with thin lines. The brand name has been scaled down and moved to the very top so that all the attention is focused on the film’s title.

Most of the space is reserved for the blue “BLACK PANTHER” lettering. The designers put the word “BLACK” in the first line and made it compact. “PANTHER” is located in the lower half of the logo and is larger than the rest of the elements. The phrase is colored dark blue and has a gradient. Another decoration technique is light highlights, which create depth and resemble reflections on the water.

The title of the film looks monolithic and impressive because the letters have a wide golden border. This contour makes them appear three-dimensional, in contrast to the top lettering “MARVEL STUDIOS.” The non-standard “fairytale” logo design matches the fantasy genre. And acute-angled letters with protruding spikes and serifs personify another direction of the motion picture – the action movie.

2021 (pre-release)

In this version of the logo, the emphasis is not on the franchise’s name but on a separate film. Therefore, the line with the words “Black Panther” is small and inconspicuous, but the following inscription, “Wakanda Forever,” is large and catchy. The letters are voluminous, metalized, and shiny. Three-dimensionality is added to them by the side parts that each glyph has. They are like a mirror, so they also shine. At the very top is the producer and distributor of the action movie. The company name is traditionally painted white and placed in a red rectangle. All three rows of text are center aligned.

Font and Colors

The top of the Black Panther logo looks like a classic Marvel Studios wordmark. It uses two fonts: Benton Sans Compressed Black by Cyrus Highsmith and Kenyan Coffee Regular by Ray Larabie. The film’s title is written in a custom typeface with short serifs, wide stripes, and asymmetry. Based on this design, user Gene Buban came up with the Panthera font family.

Logo colors, like typography, are varied. The developers combined several shades of blue in a gradient, added white reflections, and outlined the letters with golden lines with a tone transition. All this made it possible to revive the words “BLACK PANTHER” and emphasize the fantastic direction of the action movie. The top of the logo is completely different. It combines three colors: red, white and black. The mask emblem is completely black with single white elements.

Black Panther color codes