Blender Logo

Blender LogoBlender Logo PNG

The Blender logo seems to look at the user, observing their reaction. The emblem is a lively, animated 3D element that feels amusing and welcoming.

Blender: Brand overview

Blender’s history began in the Netherlands in the early 1990s, when animator and programmer Ton Roosendaal worked at the Dutch animation studio NeoGeo. The studio made commercial 3D graphics and needed its own modeling and animation tool, since Softimage and Alias PowerAnimator cost tens of thousands of dollars. In 1993-1994, Roosendaal wrote an internal 3D editor. The name Blender came from a song by the Dutch band Yello playing in the studio.

In 1995, Roosendaal founded Not a Number Technologies (NaN) to commercialize Blender. The software was free to use, while access to the source code required a paid license. By the late 1990s, Blender had gained attention among 3D artists as a free tool competing with commercial packages. NaN raised about 4.5 million euros in venture funding, but the d001-2002 hdot-com crash hit the company hard.

In 2002, NaN went bankrupt. Roosendaal negotiated with investors to release Blender’s source code under the GNU GPL if users raised 100,000 euros. The campaign began in July 2002, and the sum was collected in less than two months. On October 13, 2002, Blender became open-source, and Roosendaal founded the Blender Foundation to manage its development.

The open-source model brought developers from different countries into the project. The Blender Development Fund financed permanent work, and in 2007, the Blender Institute opened in Amsterdam. The Blender Institute released its first major film, Big Buck Bunny, in 2008 under a Creative Commons license. In 2019, Blender 2.8 introduced a redesigned interface, EEVEE, and an improved Cycles renderer, drawing users from Maya (Autodesk) and Cinema 4D (Maxon).

Meaning and History

Blender Logo History

NeoGeo Studio developed the program and has used it internally to create 3D animations since 1994. When it offered Blender to the public as shareware in 1998, developer Ton Roosendaal founded Not a Number. However, the commercial project failed, and the program became free in 2002.

The emblem reflects the program’s essence by including 3D symbols. The volumetric image, consisting of two circles with three lines emanating from each, is followed by the distribution name.

The word Blender is taken from a song by the Swiss electro band Yello. NeoGeo’s organizers appreciated their avant-garde lyrics and characters. That’s why they used one of the compositions as a background for the video presentation of their work. The song was called “Blender” and was part of the seventh album, “Baby,” released in 1991.

What is Blender?

A professional program for modeling and creating special effects in many well-known films, including Spider-Man 2, The Orville, and Life of Pi. Blender is a Dutch-developed program with a comprehensive feature set, available for free.

Blender Symbol

The essence of the choice lies in mixing. The program takes individual details and ready-made templates. It assembles them into an image, creating a mosaic from elements just like a real blender mixes separate components into a single whole.

The image accompanying the inscription reminds:

  • Eye. The program’s primary focus is visualization. Creating effects that deceive and delight the viewer. Blender can produce unusual and mesmerizing images.
  • Hand. The image vaguely resembles a hand with fingers forming the “ok” sign. The program works seamlessly, with all components convenient and easy to understand, and the results are impeccable.
  • Blender head. The three rotating lines resemble sharp blades performing cuts. In this case, not for food but for images.
  • Webcam. A network camera connects people through computer screens. Users look at the world through it.

According to the developers, the logo conveys a theme of gaze.

The emblem looks bright and is easy to remember.

Font and Colors

Blender Emblem

The logo uses orange, white, and blue colors.

  • Orange is warm and homey. It shows that the program creates friendly characters, lifts users’ spirits, and is used in cartoons. Accessible worldwide online.
  • White demonstrates openness. Blender is open source; any programmer can improve its components, making them easier to use. Thanks to such interventions, the program is now one of the most comprehensible professional systems.
  • Blue demonstrates consistency and professionalism.

The inscription uses the Europa Grotesk SH Med Extd font, but with modified elements. The sharpened glyphs of the letters D, B, and E resemble blender blades.