Blue Air Logo

Blue Air LogoBlue Air Logo PNG

The Blue Air logo represents the company’s mission to make air travel affordable and accessible for everyone, starting as Romania’s first budget airline. The emblem symbolizes the airline’s commitment to providing reliable and friendly service, resonating with Romanians’ and visitors’ travel aspirations. It reflects the company’s role in connecting Romania with European destinations, supporting tourism and economic development.

Blue Air: Brand overview

In 2004, a group of aviation enthusiasts founded the company in Bucharest, Romania. They aimed to create a modern, efficient, customer-focused airline in a competitive European market. They started with a small fleet of Boeing 737s.

It quickly became known for its affordable and convenient flights, contributing to its rapid growth. From 2005 to 2010, it expanded its fleet and network, adding new bases and connecting Romanian cities with major European centers.

From 2011 to 2015, as competition and economic challenges increased, the company focused on improving efficiency and customer service. It has updated its fleet with new fuel-efficient aircraft and adjusted routes to focus on profitable markets.

Between 2016 and 2020, despite industry challenges, it continued to grow. The company started long-haul flights to North America and partnered with other carriers. They invested in technology to better serve their customers.

The pandemic in 2020 hit the aviation industry hard. Travel restrictions and reduced demand severely affected it. The airline couldn’t overcome these challenges despite efforts to restructure and find financial support. It had to stop flying on September 6, 2022, and on March 21, 2023, it was declared insolvent.

Meaning and History

Blue Air Logo History

What is Blue Air?

Blue Air is a Romanian airline that made its first flight in December 2004. The company was originally headquartered in Bucharest, with its main operations at Henri Coanda International Airport. The airline grew and enjoyed considerable success. As of September 2022, it served 75 scheduled destinations in 21 countries.

2004 – 2009

Blue Air Logo 2004

From 2004 to 2009, the Blue Air logo featured an elegant image of a blue ribbon that appeared to gracefully descend from the sky to the ground, swirling and twisting in the air currents. This design conveyed a sense of incredible lightness and simplicity, perfectly capturing the brand’s core attributes and offerings.

The blue hue of the ribbon, a key element of the logo, aligned with the company’s name—Blue, recalling the sky. It reflected the color of Romania’s coat of arms, emphasizing the airline’s national pride and identity. The brand’s placement at the center of the ribbon, particularly with the letter E integrated into this design, symbolically divided it into two halves, evoking the image of two wings. This visual technique enhanced the link between aviation and flight, emphasizing the dynamic and free movement the airline provides.

In the lower right corner of the logo, the slogan “smart flights” highlights Blue Air’s identity as a budget carrier. This slogan is essential for understanding the company’s philosophy: passengers can choose which onboard services to pay for and which to decline. This approach renders flights more accessible and grants passengers greater control over their journey, reflecting current trends in the aviation industry.

2009 – 2021

Blue Air Logo 2009

In 2009, the airline unveiled a new emblem design to illustrate its commitment to innovation and global growth. This emblem is depicted as two boomerangs shaped like birds. These figures, one larger and one smaller, represent the company’s aircraft, designed for short- and long-distance flights. The figures’ dynamic ascent signifies the company’s ambition to broaden its routes and improve service quality.

The logo’s design elements are intertwined, showcasing the company’s focus on unity and cooperation. The boomerangs feature a gradient from light blue to deep blue, suggesting a shift from the gentle blue of the sky to the intense blue of the sea, representing the vast possibilities and depth of the services offered.

The company’s name in blue text enhances this vibrant composition, stressing a modern and technological image. The logo reflects the airline’s primary activities and symbolizes its quest for new heights and the freedom of travel. It highlights the use of modern flight technologies and the reliability provided by the airline while emphasizing the accessibility and comfort of travel for various passengers.

2021 – 2022

Blue Air Logo

The color of the Blue Air logo fully corresponds to its name: it uses two shades of blue: darker for the text and lighter for the graphic part of the emblem. To emphasize the text, the designers chose bold sans-serif font. Italicized letters create the illusion of movement. On the left are two figures in the form of boomerangs, reminiscent of soaring in the sky hang gliders or stylized birds. Regardless of the artists’ original intent, they successfully convey the feeling of flight.

The shapes of the boomerangs and the illusion of movement created by the italicized letters create a dynamic, forward-looking aesthetic. The choice of two shades of blue emphasizes the brand name and adds depth to the design. The logo combines visual appeal and symbolic elements to create an impressive brand image.


Is Blue Air still flying?

The low-cost airline from Romania has ceased operations and is now insolvent. This situation arose after the pandemic exacerbated financial difficulties. All tickets for future flights will be canceled, forcing passengers to seek refunds or other travel alternatives. Getting a refund can be difficult, especially if the tickets were purchased directly from the airline due to financial problems. The company is currently facing insolvency issues involving managing its debts, which may take some time to resolve. European laws will help protect the rights of passengers during this period. Since she is no longer operating, those planning to fly with her should consider using other airlines for travel. This may result in slight price increases or a temporary reduction in competition on certain routes. Over time, other airlines may begin operating flights previously served by the airline, which could help stabilize prices and provide travelers with more options.

What is the airline code 0B?

The airline code “0B” belongs to a Romanian airline headquartered in Bucharest. Founded in 2004, it offers flights primarily within Europe and the Middle East. It takes advantage of Bucharest’s central European location for efficient access to many destinations. The code “0B” is used to identify the airline in global booking systems, making booking flights easier.