Blue Islands Logo PNG
Blue Islands: Brand overview
Blue Islands emerged in 1999 as an independent regional airline based in the Channel Islands. Initially, the company operated flights between Jersey, Guernsey, and the UK using a modest fleet of turboprop aircraft.
In the early 2000s, Blue Islands, based in the Channel Islands, began operating scheduled flights to various locations in the UK and France. In the decade that followed, the airline continually expanded its fleet with larger ATR and Jetstream aircraft, allowing it to increase the length of its routes.
A significant shift in the airline’s growth occurred in 2010 when the founders sold Blue Islands to a new ownership group focused on its growth, and the following years saw a steady increase in the number of flights to the UK, Ireland, and France, as well as the addition of charter services.
In the 2010s, Blue Islands Airlines began modernizing its fleet by switching to the exclusive use of ATR aircraft, which aligns well with its focus on short regional routes. Prior to the COVID-19 pandemic, the airline was at its highest level, carrying more than 400,000 passengers per year using a fleet of nine ATR aircraft.
However, the pandemic severely affected the airline’s network, which relies heavily on tourism and leisure. The crisis led to the airline being taken out of administration in 2020 and subsequently taken over by a new owner.
In 2021, Blue Islands will come under the control of a new owner and refocus on restoring its core routes from the Channel Islands to the UK and France.
Meaning and History
1999 – 2003
2003 – 2006
2006 – 2020
2020 – today
The logo creators designed the word “blueislands” as a single word by removing the space between the two words and making all letters lowercase. The dark blue color corresponds to the name of the company and alludes to the sky. Another element related to aviation is present in the initial “b,” which is stylized as a wing: its rounded part on the left side turns into elongated horizontal feathers, imitating real feathers. The font of the other glyphs also conveys a sense of softness, lightness, and airiness.
The smooth union of two words into a single whole speaks of unity or cohesion, personifying the harmonious coexistence of heaven and earth embodied in the islands. The winged construction of the initial “b” introduces an element of movement and freedom associated with air travel. The soft, airy font gives the whole style an inviting and relaxing tone.
