Blue Wings Logo PNG
Blue Wings: Brand overview
In 2002, a consortium of German investors created Blue Wings, a regional German airline. The airline was headquartered in Bocholt, where it was officially launched in August of the same year.
The Blue Wings fleet consisted of Bombardier Dash 8 Q400 and Q300 turboprop aircraft, which were well-suited for short regional routes. The company’s main hubs were Dortmund Airport and Cologne-Bonn Airport, which provided service to various destinations in Germany as well as countries such as the UK, France, Italy, and Switzerland.
Positioning itself as a low-cost regional carrier, Blue Wings targeted business and leisure travelers. In its heyday, the airline carried more than 400,000 passengers annually and employed about 270 people.
However, Blue Wings found it difficult to overcome economic difficulties due to high operating costs and stiff competition from major carriers such as Lufthansa. Growing losses led to a financial crisis, and in 2012, Blue Wings was forced to declare bankruptcy and cease operations.
The airline’s last passenger flight took place in January 2012, marking a short journey of only nine years since its founding. Following the bankruptcy, Blue Wings’ assets were liquidated, and all personnel was laid off, bringing the company to a complete halt.
Meaning and History
2002 – 2012
The artists chose not to depict actual wings, whether bird or airplane wings, on the Blue Wings logo. Instead, they chose two elongated figures colored in different shades of blue. The arrangement of these figures is reminiscent of the famous yin and yang symbol, which is associated with balance, equilibrium, and harmony. The brand name is written in capital black letters. The absence of serifs makes them visually light, simple, and clear, which is important for a company working in the service sector.
The unique choice to use blobs instead of traditional wing images creates a sense of fluidity and adaptability. It shows that the company is versatile and can easily adapt to changing customer needs. The design, reminiscent of yin and yang, suggests a focus on customer well-being and balance, which is arguably an important part of the company’s ethos. The simplicity of the sans serif font fits well with the company’s emphasis on ease and convenience of service.
