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Bluehost: Brand overview

Founder:Matt Heaton
Orem, Utah, U.S.
In 2003, Matt Heaton and Danny Ashworth launched Bluehost in Orem, Utah, introducing the company to the digital world. The company’s growth trajectory was astounding, and it became a dominant figure in the web hosting industry. By 2010, Bluehost was the custodian of over 2 million domains.

The turning point came in 2010 when Endurance International Group acquired Bluehost, ushering in a new era of growth and improved services. In the years that followed, Bluehost introduced a range of offerings, from one-click installation and unlimited bandwidth to SSD storage and attentive phone support.

2005 was another banner year for Bluehost when the company was recognized as the top recommended host for WordPress sites. The company’s commitment to WordPress has not waned; on the contrary, Bluehost has upgraded its infrastructure to serve WordPress users better. Today, more than 2 million WordPress sites use Bluehost’s dedicated hosting plans.

The company’s ambitions didn’t stop there. Recognizing the diverse needs of its users, Bluehost has gone on to develop niche hosting solutions, including WooCommerce hosting, managed WordPress hosting, and even specialized options like VPS hosting and dedicated servers.

Bluehost is still led by its visionary, Matt Heaton, who serves as President and CEO. Since its founding in 2003, Bluehost has carved out a strong niche in the web hosting industry, especially in the area of WordPress enhancement. Under Heaton’s leadership, the company has become one of the most trusted web hosting brands.

Meaning and History

Bluehost Logo History

2003 – 2014

Bluehost Logo 2003

2014 – 2022

Bluehost Logo 2014-2022

2022 – today

Bluehost Logo

Bluehost color codes

French BlueHex color:#3676b9
RGB:54 118 185
CMYK:71 36 0 27
Pantone:PMS 7461 C