BMG is one of the world’s leading music companies, bringing together the talents of stars like Tina Turner, Iron Maiden, Lenny Kravitz, and Kylie Minogue. The company manages an extensive music archive with millions of recordings and songs and aims to create conditions where artists and songwriters have creative freedom and fair treatment. As part of the media giant Bertelsmann, BMG maintains a global network of around twenty offices, covering key music markets worldwide.
The previous logo appeared neutral. Three letters neatly placed together, but left an impression of something unfinished, lacking character. This distinctive character became the key to the new visual transformation the studio Wolff Olins carried out.
The updated BMG logo received a striking geometric symbol resembling a kaleidoscope or music player. It is not merely a pattern of triangles but a subtle symbol of creative energy and sound. The geometric shapes converge around a central figure, creating a sense of sound pulsation and the continuous movement of the musical process. This rhythm reflects the character of the brand and its role in music.
The color palette has changed. The red has given way to a deep blue shade, conveying stability and confidence. Complementing it is a fresh collection of bright and neutral shades, representing the company’s diversity of genres and musical styles. A special highlight is the color “Limelight,” reflecting the atmosphere of live performances and stage lighting.
Typography remained nearly unchanged, keeping its rounded shapes, although it remains detached from the new symbol. However, the primary focus now lies on the symbol itself, adding uniqueness to the brand and helping it move away from strict corporate style towards greater musicality and freedom of expression.
The overall impression from the rebranding: the company acquired a more emotional and lively appearance, conveying an atmosphere of musical creativity and dynamism. The brand appears confident, attractive, and ready for discoveries in music.
