The Six Nations Championship has launched a refreshed logo and visual identity, blending its rich history with a more modern look. The new design unifies the men’s, women’s, and under-20s tournaments under one style, making it easier to recognize and connect with all the Six Nations Rugby competitions.
Gone is the old “6 ball” logo from 2003, which cleverly used a swoosh to form the number “6” within the shape of a rugby ball. While smart in design, it started to feel a bit dated over the years. The updated logo keeps the familiar rugby ball shape with cleaner, sleeker lines that give it a fresh, contemporary feel while staying true to the sport’s identity.
A standout feature of the new logo is the subtle translucent effect on the rugby ball. It adds a touch of depth without complicating the design. This effect carries through the men’s and women’s championship logos, with slight tweaks to set them apart. Curiously, the under-20s logo doesn’t feature this translucent style, which is odd since it breaks the visual flow across the brand.
The new typeface is bold and modern, with crisp, geometric lines that stand out on a stadium billboard or a smartphone screen. The lettering feels strong and stable, echoing the spirit of rugby itself. Plus, the spacing is spot-on, giving the design a balanced, polished look.
The brand has boldly changed its color palette. The older palette, dominated by red, green, and blue, has been replaced with a more refined set of colors. The new colors are vibrant but not overwhelming, designed to pop in both digital formats and real-world settings. While it’s a noticeable shift from the classic look fans are used to, the new colors keep the championship’s spirit alive while giving it a fresh edge.
The new logo is compact and versatile, easily scaling from small merchandise to massive banners without losing clarity. It shines in motion graphics, adding dynamic energy that reflects rugby’s fast-paced nature. This animated element comes to life on digital platforms, giving the brand an extra engagement boost.
The rebrand goes beyond just the logo. It includes updated typography, refined color schemes, and a flexible design system that works across everything from TV broadcasts to event signage. This cohesive look ties the different tournaments together, creating a sense of unity while allowing each to have its vibe.
