Bond Offshore Helicopters Logo PNG
Bond Offshore Helicopters: Brand overview
With roots dating back to 1961, Bond Offshore Helicopters originated in Aberdeen, Scotland, under the leadership of David Bond. Originally called Bond Helicopters, the company was known for its helicopter charter services, which were later diversified to meet the needs of the thriving North Sea oil and gas sector in the 1970s.
The decade of the 1980s brought significant change, and in 1983, the company was renamed Bond Offshore Helicopters to reflect its growing commitment to offshore operations. The company had amassed an impressive arsenal of Sikorsky S-61 helicopters specifically configured to provide North Sea offshore personnel transfers and other support services.
As one of the leaders in helicopter transportation to oil platforms in the UK North Sea sector for over three decades, the company has left an indelible mark on the industry. In 2016, Bond underwent a significant transformation, rebranding to Offshore Helicopter Services, changing ownership, and renewing its fleet of helicopters.
Bond’s annals testify to its critical contribution to the North Sea oil and gas industry, providing safe and efficient personnel transportation and emergency services. At its zenith, Bond Offshore Helicopters operated more than 15 Sikorsky S-61 helicopters until a radical change took place in 2016, resulting in a change of ownership, brand, and fleet refresh.
Meaning and History
1961 – today
A company specializing in helicopter delivery to oil and gas platforms has a simple word logo. It is a two-tiered and two-color design. The first line features the large blue word “Bond” with only the letter “B” in upper case. Below it is the smaller gray phrase “OFFSHORE HELICOPTERS” written entirely in uppercase. The fonts are also different, with a contrasting serif font with elongated serifs at the top and a geometric sans-serif font at the bottom.
The different font styles and colors in the logo serve specific purposes. The large blue word “Bond” immediately attracts attention and creates a sense of brand authority, which is emphasized by the serif font. The grey inscription “OFFSHORE HELICOPTERS,” executed in a geometric sans-serif font, gives straightforwardness and modernity, emphasizing the specialized nature of the company’s services. This duality of design elements clearly conveys the company’s focus and expertise.
