Boohoo Logo

Boohoo LogoBoohoo Logo PNG

Boohoo: Brand overview

Boohoo, a fashion brand created by Mahmoud Kamani and Carol Kane, was launched in Manchester, UK, in 2006. Kamani had previously co-founded the wholesale company Pinstripe. That same year, the duo launched, positioning it as a place to sell their own women’s fashion aimed at young people, especially those between 16 and 24 years old.

Two years later, in 2008, the company expanded its horizons to include menswear with the introduction of In the following years, the company’s rapid growth began, culminating in 2014 with a listing on the London Stock Exchange. Effective social media marketing campaigns contributed to the company’s continued growth.

The company’s expansion strategy was marked by acquisitions, most notably the purchase of online assets and retailer brands in difficult financial situations. This list included big names such as PrettyLittleThing in 2017, Nasty Gal in the same year, followed by Coast and Karen Millen in 2019, and the well-known Debenhams in 2021.

However, 2020 was a turning point for Boohoo: the company found itself at the center of controversy. Allegations of unfavorable working conditions and low pay at its manufacturing subsidiaries led to a comprehensive independent assessment of its supply chain network.

The Boohoo Group now encompasses multiple brands, each with a specific target audience in mind. With impressive revenues in excess of £1.5 billion per annum and an extensive customer base spanning over 100 countries, the company has a prominent place in the fashion world. Looking to the future, Boohoo sees two pillars to its growth strategy: organic growth and brand acquisition. At its core, the company plans to revolutionize fast fashion by continuously delivering branded apparel through its online platforms.

Meaning and History

Boohoo Logo History

What is Boohoo?

Founded in 2006, UK-based Boohoo Group plc is revolutionizing online fashion by offering a wide range of designer clothing for stylish young people aged 16 to 30 on its cutting-edge online platform. Boohoo offers everything from casual wear to eye-catching fashion pieces, making it the perfect shopping destination for those who are always looking for a chic new addition to their closet.

2006 – today

Boohoo Logo

An online store specializing in its own line of clothing uses the same logo as the brand name. The logo is a geometric style text with square-shaped letters. All the glyphs are shaped this way, making them identical. In particular, the letter “h” looks like a part of the letter “b” and the letter “o” looks like their base without a vertical line. The corners are smoothly rounded, with no external or internal pointing. The font resembles Tretton Regular, but it lacks diagonal cuts at the joints. Overall, the emblem evokes a sense of confidence and optimism.

The emblem tries to say, “We are simple and easy to get along with .”The rounded edges give the letters a cozy look as if they are all friends gathered together. The fact that the letters “h” and “b” share parts of the design also reminds us of some kind of secret code. All the squares and geometric shapes bring to mind building blocks as if it were a stable and secure place to shop.

Boohoo color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C