Boomerang Logo PNG
The visually heavy Boomerang logo reflects the TV channel’s on-screen presence. To convey children’s content, the emblem’s designers used asymmetry to suggest cheerful chaos and confusion. The combination of sharp and rounded corners creates an interesting contrast, designed to attract young viewers’ attention.
Boomerang grew out of major media deals that gave Turner Broadcasting a deep animation archive. In 1986, Ted Turner briefly bought Metro-Goldwyn-Mayer and kept its classic cartoon library after reselling the studio. In 1991, Turner acquired Hanna-Barbera Productions, adding The Flintstones, Yogi Bear, Scooby-Doo, and many other television cartoons, along with material from Warner Bros., MGM, and Popeye shorts.
On October 1, 1992, Turner launched Cartoon Network, the first 24-hour U.S. cable channel devoted to animation. On December 8, 1992, Boomerang launched as a weekend block of cartoons from the 1950s, 1960s, and 1970s. The name referred to both the return of old cartoons and the baby boomers who grew up with them.
The retro format later became too large for a limited block. On April 1, 2000, Turner launched Boomerang as a separate cable channel, while the Cartoon Network block continued until October 3, 2004. The brand expanded into the United Kingdom and Ireland on May 27, 2000, and then into Latin America in 2001. While Nickelodeon and Disney Channel focused on new projects, Boomerang relied on archive programming.
By the late 2000s, Boomerang began adding reruns from Cartoon Network. On February 4, 2014, Turner announced a new advertising model and global expansion. A new branding system appeared in October 2014. It reached the U.S. on January 19, 2015, alongside original content such as Wabbit (later New Looney Tunes), Be Cool, Scooby-Doo!, and Bunnicula. On April 11, 2017, Boomerang launched a subscription streaming service with more than 5,000 titles from Hanna-Barbera and Warner Bros.
Meaning and History
The logo appeared eight years after the cartoon block’s introduction, when Boomerang became a separate channel. The emblem changed only once to modernize it.
What is Boomerang?
A 24-hour Warner Bros. classic cartoon channel that began broadcasting in 2000.
2000 – 2015
The visual sign was developed by the art studio Primal Screen. Preparations began before the channel’s announcement, as the emblem appeared on opening day (April 1).
The logo was a stylized Boomerang inscription. The first letter was different from the rest and looked like a children’s toy. Stars extending from its lower edge created a sense of speed and the “whistling” of a flying boomerang. The rest of the inscription writhed behind him like a kite’s tail. At the same time, the letters gradually increased from the end of the inscription toward the beginning, creating the effect of the flying structure approaching the observer.
The name connects to the boomerang’s peculiarity: when thrown, it returns to its launcher, just as the channel brought viewers back to the past. Cartoons, released on screen and forgotten, came back to life and delighted a new generation of Americans. The channel’s motto, “everything comes back to you,” matched the logo perfectly.
2015 – today
The company decided to rebrand, modernize the channel, and develop a web application. The new logo was introduced on January 19, 2015. The owners kept their traditions and again turned to the design company Primal Screen Art & Graft Typography to develop a visual sign.
They completely changed the logo’s concept, presenting it as a three-dimensional rectangle. Above, on a black background, a giant white letter B; at the ends of the figure, turned toward the observer by one of its corners, on a white background, the channel’s name is divided into two parts: “Boom” and “erang.”
The composition matches most of the logos of TV channels and reminds us:
- A button on the computer keyboard indicates movement in step with the times and the web version’s appearance.
- TV remote control button.
- TV screen.
- A box that holds old valuables, such as favorite cartoons from the past.
The word pieces on either side of the rectangle convey the message. “Boom” translates as “Boom,” something very popular and in demand. And “erang” is an era and part of the ending “ing,” denoting that what happened in the past is happening now and will happen in the future. Separation predicts the channel’s popularity won’t fade. Right now is the era of Boomerangs, and that won’t change.
Font and Colors
Primary logo colors:
- Blue – used in the first emblem. The color of childhood: blue-screen TV, dreams, and cartoons.
- Black and white – gamma of the second visual sign. Referring to the past. Although 50s cartoons were already produced in color, tapes from the 30s-80s feel so far away that they are associated with black-and-white TVs.
The inscription’s font is rounded and cartoonish, similar to Corkboard Slanted JNL.