Boomerang Logo

Boomerang LogoBoomerang Logo PNG

The visually heavy Boomerang logo speaks of the TV channel’s weight on television. To show the children’s content, the developers of the emblem used asymmetry, which in this case is associated with cheerful chaos and confusion. And the combination of sharp and rounded corners is an interesting contrast, designed to attract the attention of small viewers.

Boomerang: Brand overview

Founded:April 1, 2000
Founder:Warner Bros. Discovery Networks
Atlanta, Georgia, U.S.

Boomerang is an American 24-hour children’s cartoon television channel from the 1930s–the 80s; Warner Bros owns it. The audience is about 38 million families. The Boomerang logo is associated with the company’s most famous cartoons.

The idea of showing old cartoons appeared in 1992. Cartoon Network set aside 4 hours every weekend to entertain little Americans. However, viewers’ love for the classics prompted the creation of a separate channel so that users choose the viewing time.

Meaning and History

Boomerang Logo History

The logo appeared eight years after the introduction of the cartoon block when Boomerang became a separate channel. In the future, the emblem changed only once to become more modern.

What is Boomerang?

A 24-hour Warner Bros. old classic cartoon channel that began broadcasting in 2000.

2000 – 2015

Boomerang Logo 2000

The visual sign was developed by the art studio Primal Screen. Preparations began even before the announcement of the channel’s creation, as the emblem was demonstrated immediately on the opening day (April 1).

The logo was a stylized Boomerang inscription. The first letter was different from the rest and looked like a flying toy for children. The stars extending from its lower edge created a feeling of speed and “whistling” of a flying boomerang. The rest of the inscription writhed behind him like the tail of a kite. At the same time, the letters gradually increased from the end of the inscription to the beginning, which created the effect of the flying structure approaching the observer.

The idea of the name is connected with the peculiarity of the Boomerang: when flying off, it returns to its launcher, just as the channel returned viewers to the past. Cartoons, released on the screen and forgotten, regained life and delighted a new generation of Americans. The channel’s motto, “everything comes back to you,” was perfectly harmonious with the logo.

2015 – today

Boomerang Logo

The company decided to rebrand, make the channel more modern, and prepare a web application. The new logo was introduced on January 19, 2015. The owners did not change traditions and again turned to the design company Primal Screen Art & Graft Typography to develop a visual sign.

They completely changed the concept of the logo and presented it as a three-dimensional rectangle. Above, on a black background, there is a giant white letter B, and on the ends of the figure, turned to the observer by one of the corners, on a white background, there is the name of the channel, divided into two parts: “Boom” and “erang.”

The composition matches most of the logos of TV channels and reminds us:

  • A button on the computer keyboard informs about the movement in step with the times and the appearance of the web version.
  • TV remote control button.
  • TV screen.
  • A box that holds old valuables, such as old favorite cartoons.

The word pieces on the two sides of the rectangle convey the message. “Boom” translates as “Boom,” something very popular and in demand. And “erang” is an era and part of the ending “ing,” denoting that what happened in the past is happening now and will happen in the future. Separation predicts unfading popularity for the channel. Right now is the era of Boomerangs, and this is unchanged.

Font and Colors

Boomerang Symbol

Primary logo colors:

  • Blue – used in the first emblem. The color of childhood, blue screen TV, dreams, and cartoons.
  • Black and white – gamma of the second visual sign. Referring to the past. And although cartoons from the 50s were already produced in color, the tapes of the 30-80s seem so far away that they are associated with black and white TVs.

The font of the inscription is a rounded cartoon. Similar to Corkboard Slanted JNL.

Boomerang color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C