The brand Bouquet, which produces syrups for adults with rich natural flavors, has presented a renewed identity developed by the studio Walk A Thought. The main goal of the redesign is to emphasize the product’s originality by combining high-quality ingredients and complex flavor profiles.
The brand’s founder previously worked on developing innovative products for major global companies. He combined that experience with a personal passion for authentic flavors and a scientific approach. Bouquet has abandoned artificial additives and focuses on less sweet syrups with a natural taste.
The new style is built on contrasts. The geometric logo, featuring a bold letter “Q,” reflects the brand’s confidence in creating daring combinations. The main color is bright and saturated, and its pairing with the dark tones of the syrups creates a harmonious visual impression. The typography ranges from elegant to strict, resembling laboratory sample labels and reinforcing the atmosphere of a “flavor atelier.”
Special attention is drawn to the illustrations by Rasmus Nilsson, a member of the Walk A Thought studio. His hand-drawn works feature surreal images of animals, plants, and tableware. They convey the spirit of vintage posters, reminiscent of Le Chat Noir, where every detail is vivid and lively.
The packaging was created with the needs of bars and cafés in mind. The ergonomic shape, embossed logo, and color coding make it easy to distinguish flavors. The illustrations and typefaces on the labels form a rich composition, although some variations lack complete unity between the elements.
The typography uses the fonts Ivory, Original Sans, and Centra Mono. Their combination conveys a blend of scientific precision and creative freedom, reflecting the brand’s spirit.
The renewed Bouquet image is rich in detail and expresses the brand’s individuality. Each bottle has become a visual accent on the shelf and behind the bar, showing the company’s desire to move beyond conventional ideas of flavor and design.