Bouraq Indonesia Airlines Logo PNG
Bouraq Indonesia Airlines: Brand overview
Bouraq Indonesia Airlines, a private commercial airline, was founded in Jakarta, Indonesia, in 1970 by Jarri Albert Sumendap. The name “Bouraq” was taken from Islamic tradition and referred to a mythical winged creature.
Initially, the airline started its journey with domestic transportation, connecting famous cities in Indonesia using Fokker F28 aircraft. In the 1980s, Bouraq embarked on an expansion strategy to include international routes across Asia. This was facilitated by a fleet of Boeing 737 aircraft, which allowed the company to serve countries such as Malaysia, Singapore, Thailand, China, and the Philippines.
Over the years, Bouraq has undergone a number of significant changes, including ownership changes and restructuring, but has always remained true to its domestic operations. In 2000, through a merger with another Indonesian carrier, Bouraq was renamed Airlines Bouraq Indonesia. Nevertheless, financial difficulties continued to plague the airline.
By 2002, the persistent problems became crippling, forcing Bouraq to suspend operations for two years. In 2004, the airline returned to operations, receiving a renewed air operator’s certificate. However, the respite was short-lived. A combination of huge debts and skyrocketing fuel prices forced Bouraq to finally cease flying in July 2005 after 35 years in the aviation industry.
In its heyday, Bouraq Indonesia had a fleet of 10 aircraft serving both domestic routes in Indonesia and regional international routes in Asia. Her journey reflects all the trials and tribulations of aviation and is one of the chapters in the history of Indonesian commercial airlines.
Meaning and History
1970 – 2005
Indonesian airline Bouraq Indonesia Airlines has its own flight symbol – a giant golden bird. The logo shows only a part of the bird: its head, neck, and half of one wing. The artists did not go into a detailed drawing but created a silhouette with clearly outlined feathers, eye, beak, and tongue. Where the wing is cropped, there is a green ball. It looks like a green circle crossed by thin white lines and containing the letter “B.” At the bottom of the emblem is the same green word, “BOURAQ,” written in a bold font with rectangular serifs.
The golden bird symbolizes the freedom, agility, and adventurous spirit of aviation. The green globe with the letter “B” stands for the airline’s global ambitions or concern for the environment. The bold rectangular serif font used for the word “BOURAQ” gives the solidity and reliability required for an airline. Together, these elements create an iconic and multifaceted representation of the brand.
