Bradley Braves Logo PNG
The main feature of the Bradley Braves logo, a chevron, is its recognizability. Bright, striking visualizations ensure this in a modern, minimalist style that reflects confidence in their victories.
Bradley Braves: Brand overview
The Bradley Braves emerged soon after the opening of Bradley Polytechnic Institute in 1897 in Peoria, Illinois. Football started that year, baseball in 1898, and basketball appeared in 1902–03 without a coach or home court.
Basketball grew into the core program. In 1938, Bradley entered the first NIT, already viewed as a high-level team.
A major phase began in 1948 when Bradley joined the Missouri Valley Conference. Under Forddy Anderson, the team reached the NCAA final in 1950 with a 32:5 record, losing to CCNY. Soon after, a point-shaving scandal involving Gene Melchiorre and teammates damaged the program. In 1954, Bradley again reached the NCAA final, losing to La Salle.
Recovery followed under Chuck Orsborn. Bradley won the NIT in 1957 against Memphis State and again in 1960 against Providence. Chet Walker led the 1960 team and later built an NBA career with the Philadelphia 76ers. Another NIT title came in 1964.
After quieter decades, success returned in 1982 with an NIT win over Purdue. Hershey Hawkins became the national player of the year in 1988 and set a scoring record.
In 1996, Bradley returned to the NCAA Tournament with Anthony Parker, where they lost to Stanford. In 2006, the team reached the Sweet Sixteen. In 2019, Bradley qualified again after winning its conference tournament. Football had been discontinued in 1970 after Billy Stone resigned.
Meaning and History
The logo from the late 80s has only one main element, the name of the sports department, divided into two parts. The first is the background, in the form of two large red letters, “BU.” This is the abbreviation of “Bradley University.” The second is the white italic word “Braves,” denoting the teams themselves. They all have black shadows that create a voluminous, expressive 3D effect. This logo existed until 2011.
What is Bradley Braves?
It is a sports program uniting 15 student teams from Bradley University. They are located in Peoria, Illinois, are members of the Missouri Valley Conference, and participate in NCAA Division I. They have an unusual mascot, Kaboom the Gargoyle.
1990 – 1993
1993 – 2012
2012 – today
In 2012, a redesign was carried out, resulting in a minimalist red-and-white logo. It has only two details: the letter “B” in the center of the shield, resembling a chevron, and the word “Bradley” located below. The font is slightly rounded, uppercase, and serifed.
