The Brown University athletic department presents the team’s symbol, the Brown Bears logo. The mascot’s intimidating appearance is meant to warn opponents of the seriousness of their intentions and their desire to be sure to win. It symbolizes the power and endurance typical of athletes.
Brown Bears: Brand overview
Founded: | 1997 |
Headquarters: |
Providence, Rhode Island, U.S. |
Website: | brownbears.com |
Meaning and History
The modern era of the logo of this university organization started in 1997 when it was redesigned. The key role was given to the brown bear, the athlete’s mascot. It is nicknamed because of its dark skin color, height, and a powerful head, as the wild beast of the American forests. The animal has located in full-face with its paws spread out to the sides, which embrace the word “Brown.” The second part of the command name, “Bears,” is located below and is in smaller font. It is preceded by a red shaped ribbon with split ends. At the bottom of the emblem, there is a bear’s paw print.
What is Brown Bears?
Brown Bears is a union of student teams belonging to Brown University and representing it in NCAA Division I. They are also members of the Ivy League and Football Championship Subdivision. Overall, the athletic department has 28 teams located in Providence, Rhode Island. Among them, the most famous are basketball players, football players, rowers, and hockey players.
1997 – 2002
2003 – today
In 2003, the logo’s design was radically changed: fine detailing was removed from it, leaving only two key elements. One of them is the inscription “Brown,” the other is a mascot. The name of the university department was placed on top and gave it an arched shape. At the bottom was placed the head of a brown bear with an open mouth, in which powerful white teeth can be seen.
Font and Colors
Brown Bears color codes
Cafe Noir | Hex color: | #4e3629 |
---|---|---|
RGB: | 78 54 41 | |
CMYK: | 0 31 47 31 | |
Pantone: | PMS 4625 C |
Tuscan Red | Hex color: | #7c2529 |
---|---|---|
RGB: | 124 37 41 | |
CMYK: | 0 70 67 51 | |
Pantone: | PMS 7622 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |
Medium Candy Apple Red | Hex color: | #e4002b |
---|---|---|
RGB: | 228 0 43 | |
CMYK: | 0 100 81 11 | |
Pantone: | PMS Bright Red C |