The athletic department of Brown University presents the team symbol – the Brown Bears logo. The intimidating appearance of the mascot is meant to warn opponents about the seriousness of intentions and the desire to win at all costs. It symbolizes the strength and endurance inherent in athletes.
Brown Bears: Brand overview
Meaning and History
The modern era of the logo for this university organization began in 1997 when it was redesigned. The key role was given to the brown bear, the mascot of the athletes. It was nicknamed the wild beast of the American forests for its dark fur color, size, and powerful head. The animal is positioned face-on with outstretched arms embracing the word “Brown.” The second part of the team name, “Bears,” is located below and typed in a smaller font. A red-figured ribbon with bifurcated ends precedes it. The lower part of the emblem features a bear paw print.
What is Brown Bears?
The Brown Bears are a union of student teams belonging to Brown University that represent it in the NCAA Division I. They are also members of the Ivy League and the Football Championship Subdivision. In total, the athletic department comprises 28 teams located in Providence, Rhode Island. The most famous are basketball, football, row, and hockey players.
1973 – 1978
1978 – 1997
1997 – 2009
2009 – 2018
2018 – 2022
2022 – today
In 2003, the logo design was radically changed: minor details were removed, leaving only two key elements. One is the inscription “Brown,” and the other is the mascot. The name of the university department was placed on top and given an arc shape. Below, they placed the head of a brown bear with an open mouth, in which powerful white teeth are visible.