BRP Logo


The BRP logo is technical and voluminous. The emblem seems to roll forward toward its goal. The symbol points to transportation and successful inventions that have become the driving force behind the brand’s development.

BRP: Brand overview

Founder:Bombardier-Beaudoin family, Bain Capital, Caisse de dépôt et placement du Québec
Valcourt, Quebec, Canada

BRP is a Canadian brand engaged in engineering, sports transportation, and products for active recreation. Leading products include snowmobiles, ATVs, and personal watercraft. The main production facilities are located in Canada and Mexico, with additional factories in the United States, India, and Europe. The products are sold in 150 countries. The company’s revenue amounts to 7.5 billion Canadian dollars.

Meaning and History

BRP Logo History

In fact, BRP appeared in 1942, initially selling snowmobiles. However, the logo only appeared in 2003 when the modern, updated company was born. This happened after L’Auto-Neige Bombardier Limitée, the parent corporation, sold a large part of its snowmobile division. The new owners seriously engaged in branding and concept development, resulting in the well-known circle symbol associated with the best extreme sports transportation for the last 20 years.

What is BRP?

A well-known manufacturer of snowmobiles, ATVs, and boats, awarded the title of Best Personal Watercraft of the Century in 2000. Owns 750 patents for inventions in the field of transportation. The most popular brands of the company are Ski-Doo, Sea-Doo, Can-Am, and Evinrude.

2003 – today

The BRP logo was conceived as part of the rebranding and transformation of the division into a separate company. It consists of a black circle with a gear segment inside and a white brand name.

The abbreviation BRP is derived from Bombardier Recreational Products and refers to products for entertainment and sports recreation: all-terrain vehicles, snowmobiles, snowboards, boats, etc. The word Bombardier is the surname of the company’s founder, Joseph-Armand Bombardier. He was a Canadian inventor who created the snowmobile. The Bombardier Family still owns 35% of the Recreational Products business.

The circular shape is a symbol of a wheel. Many snowmobiles and all-terrain vehicles move with the help of tracks, inside which the driving wheels are located. For ATVs, large, massive tires are a mandatory central element of the design. Thus, the logo’s shape directly points to the main parts of the transportation. The emblem’s circle also resembles a disk that decorates and strengthens the wheels.

The internal gear detail within the symbol resembles:

  • a chain tensioner sprocket,
  • a gear for rotating the track,
  • the track itself with its protruding spike-like details.

Overall, the element conveys the idea of traction. Off-road driving requires a special wheel design: specific tread patterns, strong track links, gears for the internal rotation of tracks, etc. Without such details, all-terrain vehicles and snowmobiles would be unable to move. Therefore, the logo includes the main structural features of the company’s transportation.

Font and Colors

Black and white colors are associated with natural surfaces on which BRP machines move: earth and snow.

  • Black – power, strength, high off-road capability, off-road terrain.
  • White – northern snowy roads. It is significant that the letters are painted in white since the BRP division initially appeared, producing snowmobiles, and only in 2003 did the company come into existence. Therefore, this technique shows the historical evolution of the brand. The color also speaks of inventions. The brand is distinguished by its engineering solutions and developments, which are funded with substantial resources. White – the new life of the company since 2003.

The contrast between the white lettering and dark details of the logo indicates the difficult and dangerous roads that BRP inventions help overcome.

The gray color of the gear and logo outline hints at the metal, strength, and durability of the brand’s products.

The letters are straight and even with a slight forward tilt, symbolizing progress, development, and overcoming obstacles. The small extension of the R’s tail resembles a ski – one of the leading elements on snowmobiles.

BRP color codes

Raisin BlackHex color:#231f20
RGB:35 31 32
CMYK:0 11 9 86
Pantone:PMS Neutral Black C
NickelHex color:#717173
RGB:113 113 115
CMYK:2 2 0 55
Pantone:PMS 424 C
Neon SilverHex color:#c7c8ca
RGB:199 200 202
CMYK:1 1 0 21
Pantone:PMS 420 C