BRP Logo PNG
The BRP logo is technical and voluminous. The emblem seems to roll forward toward its goal. The symbol points to transportation and successful inventions that have become the driving force behind the brand’s development.
BRP’s history began with Joseph-Armand Bombardier, a self-taught mechanic from Quebec who worked for years on vehicles capable of traveling through deep snow. After his son died in 1934 because a hospital could not be reached across snow-covered fields, Bombardier continued developing snow machines. In 1937, he patented a tracked vehicle for snow travel, and in 1942, he registered L’Auto-Neige Bombardier Limitée in Valcourt, Quebec.
The first serial models, B7 and B12, carried seven and twelve passengers and served remote communities, including mail delivery, school transport, and emergency medical trips. In the 1950s, Bombardier worked with his son Germain on a lighter one-person snowmobile. The Ski-Doo appeared in 1959 after “Ski-Dog” was misread by an artist. About 250 machines were sold in the first year.
In 1968, the company introduced Sea-Doo, the first personal watercraft, but production stopped in 1970. That year, Bombardier acquired Austria’s Rotax-Werk, gaining its own engine base. Can-Am motocross motorcycles followed in 1972, with an American Motorcyclist Association 250 cc title in 1974. Sea-Doo returned in 1988 with a Rotax engine, and in 1989 the company acquired Finland’s Nordtrac Oy and the Lynx brand.
In 1998, Bombardier launched the Traxter ATV, and in 2001, acquired Evinrude and Johnson. In 2003, its recreational division became Bombardier Recreational Products, or BRP, after a sale to Bain Capital, the Bombardier family, and Caisse de dépôt et placement du Québec. Later milestones included Ski-Doo REV in 2003, Can-Am Spyder in 2007, side-by-side vehicles in 2010, the Toronto Stock Exchange IPO in 2013, and Alumacraft and Manitou in 2018.
Meaning and History
BRP was founded in 1942 and initially sold snowmobiles. However, the logo appeared only in 2003, when the modern company was born. This happened after L’Auto-Neige Bombardier Limitée, the parent corporation, sold much of its snowmobile division. The new owners were seriously engaged in branding and concept development, resulting in the well-known circle symbol associated with the best extreme-sports transportation for the last 20 years.
What is BRP?
A well-known manufacturer of snowmobiles, ATVs, and boats was named Best Personal Watercraft of the Century in 2000. Owns 750 patents for inventions in the field of transportation. The company’s most popular brands are Ski-Doo, Sea-Doo, Can-Am, and Evinrude.
2003 – today
The BRP logo was conceived as part of the division’s rebranding and transformation into a separate company. It comprises a black circle with a gear segment inside and a white brand name.
The abbreviation BRP stands for Bombardier Recreational Products and refers to a range of products for entertainment and recreational activities, such as all-terrain vehicles, snowmobiles, snowboards, and boats. Bombardier is the surname of the company’s founder, Joseph-Armand Bombardier. He was a Canadian inventor who created the snowmobile. The Bombardier Family still owns 35% of the Recreational Products business.
The circular shape is a symbol of a wheel. Many snowmobiles and all-terrain vehicles use tracks, in which the driving wheels are located. Large, massive tires are a central element of ATV design. Thus, the logo’s shape directly points to the main parts of the transportation. The emblem’s circle also resembles a disk that decorates and strengthens the wheels.
The internal gear detail within the symbol resembles:
- a chain tensioner sprocket,
- a gear for rotating the track,
- the track itself with its protruding spike-like details.
Overall, the element conveys the idea of traction. Off-road driving requires a specialized wheel design: specific tread patterns, strong track links, gears for internal track rotation, etc. Without such details, all-terrain vehicles and snowmobiles would be unable to move. Therefore, the logo incorporates the main structural features of the company’s transportation operations.
Font and Colors
Black and white are associated with the natural surfaces on which BRP machines operate: earth and snow.
- Black: power, strength, high off-road capability, and off-road terrain.
- White: northern snowy roads. Significantly, the letters are painted white because the BRP division initially produced snowmobiles, and the company was founded only in 2003. Therefore, this technique illustrates the brand’s historical evolution. The color also speaks of inventions. The brand is distinguished by its engineering solutions and developments, which have been funded with substantial resources since the company’s rebirth in 2003.
The logo’s contrast between white lettering and dark details underscores the difficulty and danger of the roads that BRP inventions help overcome.
The gray color of the gear and logo outline hints at the metal, strength, and durability of the brand’s products.
The letters are straight and even with a slight forward tilt, symbolizing progress, development, and overcoming obstacles. The small extension of the R’s tail resembles a ski, a key component of snowmobiles.