BRP Logo PNG
The BRP logo is technical and voluminous. The emblem seems to roll forward toward its goal. The symbol points to transportation and successful inventions that have become the driving force behind the brand’s development.
BRP is a Canadian brand engaged in engineering, sports transportation, and active-recreation products. Leading products include snowmobiles, ATVs, and personal watercraft. The main production facilities are in Canada and Mexico, with additional factories in the United States, India, and Europe. The products are sold in 150 countries. The company’s revenue amounts to 7.5 billion Canadian dollars.
Meaning and History
BRP appeared in 1942, initially selling snowmobiles. However, the logo only appeared in 2003 when the modern, updated company was born. This happened after L’Auto-Neige Bombardier Limitée, the parent corporation, sold much of its snowmobile division. The new owners were seriously engaged in branding and concept development, resulting in the well-known circle symbol associated with the best extreme-sports transportation for the last 20 years.
What is BRP?
A well-known manufacturer of snowmobiles, ATVs, and boats, was awarded the title of Best Personal Watercraft of the Century in 2000. Owns 750 patents for inventions in the field of transportation. The company’s most popular brands are Ski-Doo, Sea-Doo, Can-Am, and Evinrude.
2003 – today
The BRP logo was conceived as part of the division’s rebranding and transformation into a separate company. It comprises a black circle with a gear segment inside and a white brand name.
The abbreviation BRP stands for Bombardier Recreational Products and refers to products for entertainment and sports recreation, such as all-terrain vehicles, snowmobiles, snowboards, boats, etc. Bombardier is the surname of the company’s founder, Joseph-Armand Bombardier. He was a Canadian inventor who created the snowmobile. The Bombardier Family still owns 35% of the Recreational Products business.
The circular shape is a symbol of a wheel. Many snowmobiles and all-terrain vehicles use tracks, in which the driving wheels are located. Large, massive tires are a central element of ATV design. Thus, the logo’s shape directly points to the main parts of the transportation. The emblem’s circle also resembles a disk that decorates and strengthens the wheels.
The internal gear detail within the symbol resembles:
- a chain tensioner sprocket,
- a gear for rotating the track,
- the track itself with its protruding spike-like details.
Overall, the element conveys the idea of traction. Off-road driving requires a specialized wheel design: specific tread patterns, strong track links, gears for internal track rotation, etc. Without such details, all-terrain vehicles and snowmobiles would be unable to move. Therefore, the logo incorporates the main structural features of the company’s transportation operations.
Font and Colors
Black and white are associated with the natural surfaces on which BRP machines operate: earth and snow.
- Black power, strength, high off-road capability, and off-road terrain.
- White northern snowy roads. Significantly, the letters are painted white because the BRP division initially produced snowmobiles, and the company came into existence only in 2003. Therefore, this technique illustrates the brand’s historical evolution. The color also speaks of inventions. The brand is distinguished by its engineering solutions and developments, which have been funded with substantial resources since the company’s rebirth in 2003.
The logo’s contrast between white lettering and dark details underscores the difficulty and danger of the roads that BRP inventions help overcome.
The gray color of the gear and logo outline hints at the metal, strength, and durability of the brand’s products.
The letters are straight and even with a slight forward tilt, symbolizing progress, development, and overcoming obstacles. The small extension of the R’s tail resembles a ski, one of the leading elements on snowmobiles.