Bucknell Bison Logo

Bucknell Bison LogoBucknell Bison Logo PNG

The menacing red bison on the emblem and the color palette has become the embodiment of the athletic association’s affiliation with Bucknell University. The Bucknell Bison emblem symbolizes strength, perseverance, determination, drive, speed, and the aspiration to win at any cost.

Bucknell Bison: Brand overview

Lewisburg, Pennsylvania, U.S.
Bucknell Bison is the athletic department of the private liberal arts college Bucknell University. The institution was founded by a group of Baptists in 1846 and is located in Lewisburg, Pennsylvania. Originally named the University at Lewisburg, it was renamed in 1886 in honor of benefactor William Bucknell, who made a significant contribution during a financial crisis.

Bucknell Bison Emblem

The bison, an ancient mascot of the university, was chosen in 1923; Dr. William Bartol suggested using this animal as the main symbol because the college is located in Buffalo Valley. Hence, the name of the team is Bucknell Bison, which is part of the Patriot League and participates in Division I of the National Collegiate Athletic Association.

Meaning and History

Bucknell Bison Logo History

In the early 1990s, leaders approved the first logo of the athletic department. It was an image of the mascot animal – the bison, symbolizing strength, perseverance, and goal orientation. A red line extends from the head of the running bison – a sign of dynamism and speed. In 2002, Bucknell’s Department of Athletics and Recreation introduced a new logo as part of a new visual identity program. The presentation took place on July 22 at the Weis Center for the Performing Arts.

What is Bucknell Bison?

Bucknell Bison is a participant in an intercollegiate sports program. It includes 25 student teams from Bucknell University. They are located in Lewisburg, Pennsylvania, and compete in the Patriot League and NCAA Division I. Among the most successful teams are basketball, football, and lacrosse teams.

1990 – 2001

Bucknell Bison Logo 1990-2001

2002 – today

Bucknell Bison Logo 2002-Present

To create a unique look for Bucknell Bison, the developers abandoned the old design. In the past, more than 20 university programs used different versions of logos. Their appearance was uncoordinated, so the teams were not perceived as a whole. The company Joe Bosack & Co. took on the task of uniting all sports venues. The designers concluded that the words “Bucknell Bison” should be placed in the most prominent place. In the background, they depicted a brown bison that should instill fear in opponents.

Font and Colors

Bucknell Bison color codes

Mango TangoHex color:#e87722
RGB:232 119 34
CMYK:0 49 85 9
Pantone:PMS 1585 C
Dark Midnight BlueHex color:#003865
RGB:0 56 101
CMYK:100 45 0 60
Pantone:PMS 2955 C