The Budapest International Film Festival (BIFF) has launched a new visual identity designed by Studio Stoki, showcasing its goal to make its mark on the European cinema scene. The updated branding embraces a modern look while staying connected to the region’s rich artistic heritage. Supported by Warner Bros. Discovery, Erste Group, and Bortarsasag, the festival took place at Corvin Cinema in Budapest from October to November 2024.
The new identity centers on a bold, typographic design built around the acronym “BIFF.” The letters are crafted in a geometric typeface with rounded edges that balance structure and flow. A standout detail is the customization of specific letters. The “B” features subtle design cues inspired by film reels or projection screens, using interior rectangular shapes to add depth. The “F” characters are elongated and narrow, creating a distinctive rhythm that adds personality. This gives the logo a fresh, contemporary vibe while staying rooted in cinematic storytelling.
Next to the acronym, the full name, “1st Budapest International Film Festival,” appears in a clean, sans-serif font. The horizontal, structured layout reinforces the festival’s global reach. Using uppercase letters for “BUDAPEST INTERNATIONAL FILM FESTIVAL” adds a formal touch and ensures strong visibility across different media.
A deep, saturated blue is chosen for its connections to creativity, professionalism, and cultural depth. The shade avoids retro aesthetics while staying bold and sophisticated. Paired with crisp white lettering, the blue background enhances contrast for clear, impactful visuals.
The festival’s branding extends beyond the logo, creating a unified look across all materials. Graphic elements inspired by the logo’s structure appear in promotional content, digital assets, and signage. The mix of sharp angles and smooth curves mirrors the dynamic nature of contemporary filmmaking while subtly nodding to traditional Eastern European poster design.
The redesign features a flexible typographic system. The primary logo uses a customized SUD typeface, with unconventional spacing and character details that give it a unique edge. For secondary text, Manrope, a versatile sans-serif font, ensures clarity and readability across different platforms.
BIFF’s new identity, with bold typography, a striking color palette, and subtle cinema references, reflects its ambition to become a standout event in the global film community.