For a serious service – a serious emblem. It is not to be trifled with because it is a website for sports fans, more precisely, for fans. Concentration is important for them, so the Buffstreamz logo is without decor—just a black circle with a white title. There is nowhere more serious.
Buffstreamz: Brand overview
Founded: | 2020 |
Headquarters: | United States |
Meaning and History
Buffstreamz is a popular resource among users who want to spend an evening watching a sports match. The resource has a good reputation and has been online for over a year. The matches are broadcast around the clock. The official site events are divided by sport and the match’s start time. Moreover, the quality of the picture is not worse than that of the official competition websites.
The main income of the project is the external advertising, which is run while the user is watching the video. Typically, every 5-10 minutes, the broadcast is interrupted for a 15-second clip. As a result, a sports fan has access to the broadcasts of major American TV channels.
What is Buffstreamz?
It is one of the largest portals dedicated to sports. Thanks to the user-friendly navigation, in a few clicks, the user will be able to find the match of his favorite team and watch it live and in good resolution, absolutely free and anonymously.
Visual brand awareness is high due to the target audience’s demand for free broadcasts. At the time, Buffstreamz customers were presented with only one version of the logo, which made minimal and barely noticeable changes. Despite this, it is modern, recognizable, and looks harmoniously on the project’s official website.
The project logo is white lettering on a black background. This is a classic bold sans-serif font with rounded corners. The letters are slightly slanted to the right, indicating that this style also uses italic type. All letters except the first “B” are in lowercase. The name is placed on all site pages, making it easy for the user to remember and associate it with sports content. The minimalistic and concise logo makes the Buffstreamz brand look more serious and customer-oriented. It doesn’t distract the user from finding the right broadcast.
Font and Colors
The logo uses a traditional bold, sans-serif font for the lettering. Visually, it resembles Pragmatica Cond Bold Oblique or Corporate S WGL Bold Italic. Despite its laconic appearance, it looks calm and professional, arousing the confidence of the target audience.
The black and white color palette allows Buffstreaz to be associated with reliability and protection. The user does not need to divulge personal information to access his favorite team’s match. This is the main goal of the project’s client, and he does not care whether the logo is bright or terse and clear.