The online dating service Bumble was developed by people who already had experience building social apps. It all started when Whitney Wolfe Herd gave up her “brainchild” Tinder because of discrimination against women. This was noticed by Andrey Andreev, the Russian-British billionaire and the owner of Badoo. He invited Whitney to restore gender equality by launching a platform where women can send messages first. This is how Bumble was born – the “feminist” version of Tinder.
Meaning and History
Bumble bills itself as a secure dating app, which is why it has over 55 million users. The most active and largest market in New York: about 40% of the total number of people who have installed the program live in Manhattan.
The name and logo of the online service reflect a play on words. After all, “bumble” refers to the communication process, and “bumble-bee” is a bee-like insect. Having established such an associative relationship, the developers made a hexagonal honeycomb cell as an emblem. A single version is used only as a social media icon or an app icon in the App Store. In all other cases, the image should be next to the “bumble” inscription, most often above it.
This logo appears on advertising materials, adorns souvenirs, and is widely distributed on the Internet. It became even more popular in 2018 when Bumble Trading Inc. placed its symbol on the Los Angeles Clippers basketball team uniform. According to the terms of the contract, she pledged to pay about $ 20 million by the end of 2021.
Whitney Wolfe Herd explained this decision by the fact that this NBA franchise supports gender diversity in players. In her opinion, the Bumble icon on the Clipper’s shape could symbolize empowerment.
A little later, the logo appeared in another unusual place: in a New York cafe called Bumble Brew. The dating app has begun to expand into the restaurant business as the two are interconnected. The social network offers its users a safe place for meetings, various events, and parties. It is a cozy coffee house for friendly gatherings during the day, and at night it is a wine bar with a romantic atmosphere.
Font and Colors of the Emblem
The basic symbol of Bumble is a hexagonal honeycomb with rounded edges. It has a heterogeneous structure: inside the geometric figure, there are six lines of different lengths. The bands, lined up in ascending and descending order, resemble a graphic representation of sound waves. Such associations are not accidental because the application is intended for communication between users.
The designers used a special font for the wordmark, based on Galano Grotesque. The original typeface was released in 2015 by the German typographic studio René Bieder. Bumble developers changed it a little but kept the traditional glyph shapes characteristic of other geometric sans-serifs: Avenir, Avant-Garde, and Futura. The uniform line thickness and rounded corners give the letters harmonious proportions.
The logo and lettering’s main color is Bumble Yellow (# FFC629), although the company itself prefers yellow to be used as the background for Bumble Black (# 1D252C). It is also acceptable for the black logo to be on a white (#FFFFFF) rectangle, or vice versa – white on black. All color options are spelled out in the brand design guide.