The intimidating bulldog’s face is the recognizable logo of the Butler Bulldogs team, representing Butler University athletes. Its appearance was a stroke of luck that provided the team with a striking visual identity, symbolizing the strength, fearlessness, and tenacity inherent in this animal.
Butler Bulldogs: Brand overview
Founded: | 1990 |
Headquarters: | Indianapolis, Indiana, U.S. |
Website: | butlersports.com |
Initially, the educational institution was known as the North-Western Christian University, and its sports department was called Christians. But after the university was renamed Butler University, everything changed. Before a game with the Baptists, a bulldog happened to enter the office. Seeing it, animator George Dixon decided to draw a dog that bit off a piece of John the Baptist. Since then, the mascot and nickname have remained the same.
Meaning and History
On the emblem of the intercollegiate teams, the head of a bulldog has always been depicted head-on. From 1990 to 2014, it was placed in a blue circle. It was complemented by a large inscription, “Butler Bulldogs,” of the same color. The letters varied in height: they smoothly decreased from the edge to the middle in a semi-circle shape. The font looked unusual due to the combination of sharp and rectangular serifs.
What is Butler Bulldogs?
The Butler Bulldogs is an athletic department that encompasses 20 student teams of Butler University. It is located in Indianapolis, Indiana, participates in NCAA Division I, and is part of the Atlantic 10 Conference (though not fully). The football players are founders of the Pioneer League FCS. In 2013, the athletes joined the Big East.
1969 – 1985
1985 – 1990
1990 – 2008
2008 – 2015
2015 – 2019
2019 – today
In 2015, designers removed the circle and the name of the sports department. They focused on the bulldog as the players’ main mascot. To give it a more intimidating appearance, they added light-gray shadows along the edges. The lines enhance the 3D effect, making the animal’s emotions expressive. The head is surrounded by three contours: dark gray, white, and deep blue. This version of the logo is still used today and is associated with the Butler Bulldogs team.
Butler Bulldogs: Interesting Facts
The Butler Bulldogs are a sports team from Butler University in Indianapolis, Indiana. They’re known for being good at sports and having a strong team spirit.
- Old Basketball Arena: They play basketball in Hinkle Fieldhouse, a famous basketball place. It’s been around since 1928 and is even a National Historic Landmark. It was also in a famous movie called “Hoosiers.”
- Great at Basketball: The men’s basketball team is great. They were the underdog team, almost winning the big championship in 2010 and 2011 with their coach, Brad Stevens.
- The Butler Way: They believe in “The Butler Way,” which means they work hard, help each other, and never give up. This idea is important for all their sports teams.
- Famous Bulldog Mascots: They have two bulldog mascots, Blue III (Trip) and Blue IV (Blue), who are popular and famous online. They go to games and are a big part of the team.
- Lots of Sports: Besides basketball, Butler competes in many other sports, such as soccer, cross country, and tennis. They’re all about being the best in sports.
- Smart Athletes: Butler’s students who play sports are also good in school, and the university is proud of their class performance.
- Helps the Community: The Bulldogs do a lot to help in Indianapolis, working on different projects to improve the community.
- Famous Graduates: Some of their past students, like Gordon Hayward and Shelvin Mack, have succeeded in professional sports.
- Creative Coaches: Their basketball coaches, especially Brad Stevens, who now coaches the Boston Celtics, are known for being smart and good at their jobs.
The Butler Bulldogs are more than just a sports team. They care about each other, their school, and their community, making them a special part of college sports.
Font and Colors
Butler Bulldogs color codes
Space Cadet | Hex color: | #13294b |
---|---|---|
RGB: | 19 41 75 | |
CMYK: | 75 45 0 71 | |
Pantone: | PMS 282 C |
Neon Silver | Hex color: | #c8c7c7 |
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RGB: | 200 199 199 | |
CMYK: | 0 0 0 22 | |
Pantone: | PMS 420 C |