Butler Bulldogs Logo

Butler Bulldogs LogoButler Bulldogs Logo PNG

The intimidating bulldog’s face is the recognizable logo of the Butler Bulldogs team, representing Butler University athletes. Its appearance was a stroke of luck that provided the team with a striking visual identity, symbolizing the strength, fearlessness, and tenacity inherent in this animal.

Butler Bulldogs: Brand overview

Indianapolis, Indiana, U.S.
The Butler Bulldogs sports teams represent Butler University in Indianapolis. The teams participate in NCAA Division I intercollegiate competitions and have been part of the Big East Conference since July 1, 2013. The first part of the name Butler Bulldogs is the name of the college’s founder, Ovid Butler. The second part is dedicated to the animal mascot.

Butler Bulldogs Emblem

Initially, the educational institution was known as the North-Western Christian University, and its sports department was called Christians. But after the university was renamed Butler University, everything changed. Before a game with the Baptists, a bulldog happened to enter the office. Seeing it, animator George Dixon decided to draw a dog that bit off a piece of John the Baptist. Since then, the mascot and nickname have remained the same.

Meaning and History

Butler Bulldogs Logo History

On the emblem of the intercollegiate teams, the head of a bulldog has always been depicted head-on. From 1990 to 2014, it was placed in a blue circle. It was complemented by a large inscription, “Butler Bulldogs,” of the same color. The letters varied in height: they smoothly decreased from the edge to the middle in a semi-circle shape. The font looked unusual due to the combination of sharp and rectangular serifs.

What is Butler Bulldogs?

The Butler Bulldogs is an athletic department that encompasses 20 student teams of Butler University. It is located in Indianapolis, Indiana, participates in NCAA Division I, and is part of the Atlantic 10 Conference (though not fully). The football players are founders of the Pioneer League FCS. In 2013, the athletes joined the Big East.

1990 – 2014

Butler Bulldogs Logo 1990-2014

2015 – today

Butler Bulldogs Logo 2015-Present

In 2015, designers removed the circle and the name of the sports department. They focused on the bulldog as the players’ main mascot. To give it a more intimidating appearance, they added light-gray shadows along the edges. The lines enhance the 3D effect, making the animal’s emotions expressive. The head is surrounded by three contours: dark gray, white, and deep blue. This version of the logo is still used today and is associated with the Butler Bulldogs team.

Font and Colors

Butler Bulldogs color codes

Space CadetHex color:#13294b
RGB:19 41 75
CMYK:75 45 0 71
Pantone:PMS 282 C
Neon SilverHex color:#c8c7c7
RGB:200 199 199
CMYK:0 0 0 22
Pantone:PMS 420 C