The logo of the Cal Poly Mustangs symbolizes the chosen mascot’s strength, energy, and independence. Dynamic graphics embody an unstoppable spirit, excellence, and strong character. It demonstrates the athletes’ ability to overcome obstacles.
Cal Poly Mustangs: Brand overview
Meaning and History
The team name emphasizes the athletic department’s commitment to the primary strategy aimed at academic and athletic success. The running horse symbolizes an unstoppable spirit, excellence, and strong character. It challenges obstacles, which is a priority in training and competitions. The animal is depicted in a black-brown palette. To give it dynamism, artists add dark and light highlights. From 1999 to 2006, green shadows predominated, but then some were replaced with beige.
What is Cal Poly Mustangs?
Cal Poly Mustangs is an athletic department that includes 21 student teams in the intercollegiate program. It belongs to California Polytechnic State University in San Luis Obispo, California. Athletes participate in the NCAA (Division I), competing in the Big West Conference. Football players compete in the Big Sky Conference, wrestlers compete in the Pac-12 Conference, and swimmers and divers compete in the Mountain Pacific Sports Federation. The department was named in 1925.
1999 – 2006
2007 – today
California Polytechnic State University entrusted Murray Brand Communications with branding and creating a new logo. Designers used sophisticated colors and fonts that fit into the overall concept of the university. The name “Cal Poly Mustangs” harmoniously combines with the image of a running horse. The letters “Cal” and “Poly” are positioned to the left and right of the animal, forming a small arc. Because of this, the letters are written diagonally. The inscription “Mustangs” is located below. The font of all three words is the same: with clear serifs and a double white-gold outline.