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In 2020, Calcio, a platform that broadcasts soccer matches, launched in Italy. The platform’s primary objective was to offer fans worldwide free access to Serie A, Coppa Italia, and other Italian soccer matches.

The company’s determination paid off quickly: by the end of its first year, it had secured the rights to broadcast a wide range of Italian club matches. The appeal of Serie A matches, combined with the highest-quality video and authentic Italian commentary, soon made Calcio the preferred platform for Italian soccer fans.

In 2021, Calcio’s reach extended beyond Italy. In response to growing interest in European soccer, it began broadcasting major tournaments such as the Champions League and Europa League in Italian. Providing an integrated viewing experience, Calcio introduced innovative features such as multi-angle viewing and live streaming. Detailed match recaps and expert opinions were added to enrich the content.

To date, Calcio has cemented its reputation as the leading channel for Italian soccer fans. In just two years, Calcio has become Italy’s most popular free soccer service. Calcio’s triumph is thus attributed to its niche focus on Italian soccer and its commitment to offering an unrivaled viewing experience.