Call of Duty is a popular first-person shooter released by Activision in October 2003. At first, the events in it took place during the Second World War, and then covered other plots and moved to more modern locations. In particular, the Cold War, outer space, and futuristic worlds. Moreover, the video game is a franchise, so it has several creators in parallel: Infinity Ward (since 2003), Treyarch (since 2005), Sledgehammer Games (since 2011), Raven Software (since 2020). Each of them presents its variation of exciting virtual battles.
Meaning and History
Despite a large number of developers for the franchise, the series still managed to maintain a visual identity. Logos are created centrally and do not change dramatically. The only adjustments relate to the minimum adjustment to the content of the current release or the next version. In total, there are 12 modifications, in fact, of the same emblem.
2003 – 2007
The debut version immediately focused on the title of the game. Indeed, at that time, it was important for the publisher: it is necessary that the novelty be familiar and remembered by users by name. The first icon consists of the original spelling “Call of Duty.” Symbols are smooth, even, straight, arranged horizontally, in one line. The right and left parts are made large, and between them, there is a miniature preposition “of.” The letters are metalized, decorated with a turned edge, shadows, and 3D effect. The only drawing on them is traced from tracer bullets. “C” and “Y” are longer than the others and are slightly shifted down.
2007 – 2008
After expanding platform capabilities (the game was adapted to most devices), the developers changed the logo’s design. The icon has become much lighter – with a gradient transition from emerald green (bottom) to gray (top). The middle of the letters is white. The three-dimensional effect, as well as the shape of the signs, have been preserved.
2008 – 2009
The release of another version of the game led to a redesign of the logo. The designers painted the words in several shades of gray – from light ash to dark metallic. We added a roughness to them in tracer bullets but did it selectively and to a limited extent. On the sharp edge of the letters, a red-orange line was drawn, reinforced at the bottom. The main texture of the inscription was a haze of dust.
2009 – 2010
For this version of the shooter, the developers have proposed white symbols with a green outline around the perimeter. They placed the title on dark gray background in the form of a horizontal rectangle.
2010 – 2011
2010 was a watershed year for the Call of Duty logo. The authors minimized the colors to black and white by removing the backing. The dark lettering on a light background looked very intimidating, which is what the releasers wanted. The emblem breathed with tension and anticipation of threats. The letters’ edges were chipped and chipped, as from bullets, axes, or cold steel.
2011 – 2012
This time is characterized by a completely different symbolism – off-white. On the words’ surface, traces of redoubt boards, stacked close to each other, seemed to be imprinted. The drawing also resembles a stretched wire protecting the territory from the enemy. “C” and “Y” are now the same length as the rest of the letters. “T” and “Y” are connected at the top. The base color of the emblem is light monochrome.
2012 – 2013
The game developers have separated the signs and gave the words a military bearing, so the signs look strictly geometric. They also swapped white for black and made oblique cuts at “Y” and “A.”
2013 – 2014
All the letters have chipped edges in this version – as if broken off or shot by a ricochet. Uneven edges make some characters appear smaller: “Y,” “T,” and “A.”
2014 – 2015
The designers restored the letters and added four horizontal lines in white – two for each word. As a result, the legs “A,” “L,” “U,” “T” was crossed out.
2016 – 2017
The horizontal stripes are gone. The letters are pushed close to each other. Bevels and sharp points appeared: on the bar “A,” the head “T,” and in the lower part of the “U.”
2017 – 2018
The developers brought back the 2011-2012 version with the Y and T connected, but instead of white, they used black. All signs have been added with a “shot” and “damaged” design to match the shooter concept’s surface.
2019 – present
The current logo is presented in a modified color as if shaded by a haze. Pastel black looks interesting on strict symbols. The letter “A” now has a slice on the connecting bar on the left.
Font and Colors of the Emblem
The evolution of the Call of Duty logo is a small tweak to the debut version. The main focus is on the title, which accurately conveys the game’s visual and informational identity. The fixes affected only the letters’ size, the shape of the edges, the intersymbol spacing, small cuts, and color. The changes were constantly changing.
Presumably, Impact Sans Serif typeface was used for the inscription in the emblem. Its author is Geoffrey Lee, who introduced the typeface in 1965. It was released by a plant named Stephenson Blake. The font is also similar to the custom version of Call of Ops Duty. The palette is mostly monochrome. Its spectrum covers black, gray in all shades, off-white, green, and red-orange.