Candy, a leading European home appliance brand, has introduced its new brand identity at Milan Design Week and Eurocucina – FTK – Technology For the Kitchen. This rebranding emphasizes Candy’s commitment to innovation, technology, and accessibility, offering smart and connected home solutions.
The new logo features rounded edges and sharp lines, symbolizing Candy’s evolution. This design creates a harmonious and dynamic look, balancing elegance with technological strength. The open letters convey movement and innovation, highlighting Candy’s focus on modern, connected solutions.
The logo’s color scheme has changed from blue to grey, adding sophistication and aligning with the brand’s updated image. This grey hue is more stylish and resonates with contemporary consumer preferences.
The Milan Experience Design Center of Haier Europe led the rebranding. The project combined the Group’s technological expertise with Candy’s innovative Italian design heritage. This approach emphasizes high quality, accessibility, and smart interactions in its products.
The new identity reflects Candy’s mission to exceed consumer expectations with efficient and innovative solutions. The updated product range includes advanced systems that enhance smartness and adaptability and are designed to simplify everyday challenges.
A key element of Candy’s new offerings is the hOn app, which manages the Group’s connected solutions. The app focuses on energy efficiency, savings, and waste reduction, allowing users to easily monitor and control their appliances, making smart living more accessible.
The rebranding emphasizes sustainability. The new products are designed for energy efficiency, reducing environmental impact. This focus aligns with global trends and consumer demand for eco-friendly solutions.
Candy’s new identity and product range showcase its commitment to innovation and consumer-centric design. The brand aims to simplify lives by providing intuitive, connected, and sustainable solutions. The elegant and minimalist design of the new products ensures they perform well and look good in any home.
The new Candy brand identity builds on its heritage while embracing the future of home appliances. Combining technological advancement and Italian design excellence, Candy is positioned as a market leader, ready to meet evolving consumer needs.
By unveiling the new identity at Milan Design Week, Candy made a bold statement about its future vision. The event was the perfect platform to showcase the brand’s transformation and dedication to innovation, style, and functionality. The new logo and product designs are set to enhance Candy’s reputation and appeal to a broader audience.
