Cebgo Logo PNG
The Cebgo logo tells the story of a small airline that pioneered regional aviation. This airline started as just another name but quickly became part of something bigger when Cebu Pacific stepped in. It’s like the little brother in the family who learns all the cool tricks from the older one. It’s helping people explore more places in the Philippines and other parts of Asia. The logo reflects this growth journey and promises to take you to new places while keeping you comfortable and stylish.
Cebgo: Brand overview
Cebgo has made aviation industry history as a regional subsidiary of Cebu Pacific. Emerging from SEAIR, Inc., formerly South East Asian Airlines and then Tigerair Philippines, Cebgo quickly established itself as a pioneer in regional aviation.
The genesis of this journey dates back to 1996 when SEAIR, Inc. was founded. The airline began its operations by operating charter flights across the Philippine skies and other Asian regions. In 2012, it was acquired by Tiger Airways Holdings, a budget carrier headquartered in Singapore.
Two years later, in 2014, Cebu Pacific, the Philippines’ largest airline, made a strategic move. It acquired Tigerair Philippines and renamed it Cebgo. This strategic acquisition aimed to expand Cebu Pacific’s operations and provide customers access to more destinations in the Philippines and Asia.
Cebgo’s fleet of ATR 72-500 and ATR 72-600 aircraft is carefully tailored to regional routes and offers passengers a delightful combination of comfort and style in travel.
Meaning and History
What is Cebgo?
Cebgo was originally conceived as SEAIR, Inc., which began operations as South East Asian Airlines in 1995. This phase of the company’s existence was marked by steady growth and gradual expansion in the regional aviation market. The airline made a significant leap in 2012 when it was rebranded to Tigerair Philippines as a result of a strategic alliance with Singapore-based Tigerair. Another significant transformation took place in 2014. Cebu Pacific, the largest carrier in the Philippine airline industry, acquired Tigerair Philippines, marking the birth of Cebgo. In the years that followed, under the parent company’s wing, the brand developed as a significant player in the regional sector, expanding its routes and growing its fleet to better serve its growing passenger base.
1995 – 2013
Cebgo, previously known as SEAIR, Inc., began its operations in 1995 and continued under this brand until 2013. The company logo features the abbreviation SEAIR, under which, in a light, barely noticeable font, is the full name: South East Asian Airlines. This design choice keeps the emblem concise and stylish without overloading it with a lengthy inscription, harmonizing the overall design.
To the left of the name is a bright, colorful element that resembles the feathers of the mythical Philippine bird, Ibong Adarna, known from Filipino folktales. This element symbolizes wings that appear to be spread for flight, adding dynamism and visual appeal to the logo. In Philippine legends, the Ibong Adarna bird has healing powers, symbolically reflecting the airline’s commitment to providing care and comfort to its passengers.
The rainbow-like multicolor of this element creates an atmosphere of festivity, relaxation, and unique emotions that passengers can expect during flights with the company. This decoration emphasizes the focus on vivid and memorable journeys, reinforcing the company’s image as offering not merely flights but unforgettable experiences.
2013 – 2015
After acquiring part of SEAIR, Inc., the former SEAIR began operating under a new brand: Tigerair Philippines. The company logo features a gray inscription with the name, executed in a simple and business-like style. The choice of font and color emphasizes the professionalism and straightforwardness of the brand.
The logo’s design draws special attention, with an orange dot over the letter “i” and part of the letter “g” transformed into a smile. These elements make the logo friendly and welcoming, making it more accessible and appealing. The use of orange is deliberate, hinting at tiger stripes and symbolizing the company’s dynamism and energy.
The logo’s font creates associations with the soft tread of an animal, suggesting grace and lightness. This is enhanced by the image of an orange tail waving in the wind. This element is intended to remind the company of its ability to adapt quickly and flexibly in the changing world of aviation.
The Tigerair Philippines’ emblem stands out for its minimalism and memorable design. It reflects the brand’s core principles—affordability, friendliness, and reliability—while maintaining unique and vivid accents that make the company’s visual identity recognizable and attractive to passengers.
2015 – today
The star of the Cebgo logo is a proud eagle inherited from the emblem of the parent company. Its head looks majestic and confident, emphasizing the importance of aviators’ work. The bird is depicted with only five strokes: two green lines form the top of the head, beak, and neck, and three blue lines form the feathers. Next to it is the name of the airline in lowercase letters. It is also two-colored. The letters are bold, chiseled, and “aerodynamic,” smooth with maximally rounded sides.
The simplicity of the logo design, with its minimalist touches, gives it a modern and streamlined look. This choice complements the aerodynamic nature of the bold, rounded letters, creating a cohesive visual experience. The green-blue color scheme emphasizes the brightness of the eagle image and reflects a sense of movement and freedom – qualities inextricably linked to aviation.
