Cebgo Logo PNG
The Cebgo logo represents the evolution of a small airline that became a key player in regional aviation. Initially a lesser-known carrier, it gained prominence when Cebu Pacific took it under its wing. This relationship transformed the company, expanding its reach across the Philippines and other parts of Asia. The emblem symbolizes this development, promising passengers new destinations with comfort and style. It reflects the company’s role as a connector, bringing regions closer together and making travel more accessible and enjoyable.
Founded in 1995 as South East Asian Airlines (SEAir), Cebgo was formerly known as Tigerair Philippines and SEAir. At first, the company used small aircraft such as the Dornier 328 and LET-410 to operate charter flights between the Philippine islands. Because of their ability to operate from short runways and in airports with limited infrastructure, these aircraft were selected to facilitate air travel between the islands of the Philippine archipelago.
In 2012, Singapore’s low-cost airline Tigerair acquired a 40% share in SEAir, marking a key milestone in the company’s history. As a result, the Philippine airline renamed itself Tigerair Philippines. This change signaled a new stage in the company’s growth, tied to expanding its route network and adopting the low-cost carrier business model.
The 2014 acquisition of Tigerair by Cebu Pacific, the Philippines’ top low-cost airline, marked another significant turning point in the airline’s history. Through this transaction, Cebu Pacific made Tigerair Philippines its subsidiary and gained access to the parent company’s extensive route network and resources. Tigerair Philippines continued operating under its trademark even after its ownership changed.
The airline rebranded in 2015 as Cebgo. This modification was made to emphasize the company’s deeper connection with Cebu Pacific and to bolster its standing in the Philippines’ regional aviation sector.
Meaning and History
What is Cebgo?
It is a budget airline based in the Philippines and a subsidiary of Cebu Pacific. It operates domestic flights within the Philippines, connecting smaller cities and regional destinations to Cebu Pacific’s wider network. Known for its budget fares, the company offers affordable air transportation using a fleet of ATR turboprop aircraft well-suited for short-haul flights and small airports.
1995 – 2013
Cebgo, formerly SEAIR, Inc., began operations in 1995 and continued under this brand until 2013. The company logo features the abbreviation SEAIR, with the full name, South East Asian Airlines, in a light, barely noticeable font. This design choice keeps the emblem concise and stylish without overloading it with a lengthy inscription, harmonizing the overall design.
To the left of the name is a bright, colorful element resembling the feathers of the mythical Philippine bird, Ibong Adarna, from Filipino folktales. This element symbolizes wings spread for flight, adding dynamism and visual appeal to the logo. In Philippine legends, the Ibong Adarna is believed to have healing powers, symbolizing the airline’s commitment to caring for and comforting its passengers.
The rainbow-like, multicolored design creates a festive, relaxing atmosphere nd evokes the unique emotions passengers can expect during flights with the company. This decoration emphasizes vivid, memorable journeys, reinforcing the company’s image as offering not merely flights but unforgettable experiences.
2013 – 2015
After acquiring part of SEAIR, Inc., the former SEAIR began operating under a new brand: Tigerair Philippines. The company logo features the name in a gray, simple, businesslike inscription. The font and color choices emphasize the brand’s professionalism and straightforwardness.
The logo draws attention with an orange dot over the letter “i” and a “g” transformed into a smile. These elements make the logo friendly and welcoming, making it more accessible and appealing. The deliberate use of orange hints at tiger stripes and symbolizes the company’s dynamism and energy.
The logo’s font evokes an animal’s soft tread, suggesting grace and lightness. This is enhanced by the image of an orange tail waving in the wind. This element is meant to remind the company of its ability to adapt quickly and flexibly in the changing aviation landscape.
Tigerair Philippines’ emblem stands out for its minimalism and memorable design. It reflects the brand’s core principles of affordability, friendliness, and reliability, while maintaining unique, vivid accents that make the company’s visual identity recognizable and attractive to passengers.
2015 – today
The Cebgo logo features a distinguished eagle, symbolizing its parent company’s legacy. The eagle’s head, depicted with five strokes, exudes confidence and pride. Two green lines form the top of the head, beak, and neck, while three blue lines create the feathers. Next to the eagle, the airline’s name appears in bold, lowercase letters with smooth, rounded, aerodynamic edges.
The logo’s minimalist design gives it a modern, sleek appearance, enhancing the bold letters’ aerodynamic feel. The green-and-blue color scheme highlights the eagle and suggests movement and freedom, key qualities in aviation.
The eagle’s simple lines add sophistication and align with contemporary design principles. Green symbolizes growth and renewal, while blue represents trust and reliability. These colors create a dynamic, trustworthy image that resonates with the airline’s values.
The airline’s name in lowercase letters feels approachable, while its bold, chiseled style ensures it stands out. The font’s smooth curves and rounded sides mirror the sleek lines of modern aircraft, reinforcing the aviation theme.