Cebgo Logo

Cebgo LogoCebgo Logo PNG

The Cebgo logo represents the evolution of a small airline that became a key player in regional aviation. Initially a lesser-known carrier, it gained prominence when Cebu Pacific took it under its wing. This relationship transformed the company, expanding its reach across the Philippines and other parts of Asia. The emblem symbolizes this development, promising passengers new destinations with comfort and style. It reflects the company’s role as a connector that brings regions closer, making travel more accessible and enjoyable.

Cebgo: Brand overview

Cebgo has made aviation industry history as a regional subsidiary of Cebu Pacific. Emerging from SEAIR, Inc., formerly South East Asian Airlines and then Tigerair Philippines, Cebgo quickly established itself as a pioneer in regional aviation.

The genesis of this journey dates back to 1996, when SEAIR, Inc. was founded. The airline began its operations by operating charter flights across the Philippine skies and other Asian regions. In 2012, it was acquired by Tiger Airways Holdings, a budget carrier headquartered in Singapore.

Two years later, in 2014, Cebu Pacific, the Philippines’ largest airline, made a strategic move. It acquired Tigerair Philippines and renamed it Cebgo. This strategic acquisition aimed to expand Cebu Pacific’s operations and provide customers access to more destinations in the Philippines and Asia.

Cebgo’s fleet of ATR 72-500 and ATR 72-600 aircraft is carefully tailored to regional routes and offers passengers a delightful combination of comfort and style in travel.

Meaning and History

Cebgo Logo History

What is Cebgo?

The regional airline in the Philippines, a subsidiary of Cebu Pacific, is based in Manila. It operates domestic flights connecting various cities and islands in the Philippines. Known for its affordable fares and high level of service, the airline is popular among locals and tourists. Originally founded as SEAIR, Inc., and initially operating as South East Asian Airlines, the brand underwent several transformations, rebranding to Tigerair Philippines and later becoming Cebgo after being acquired by Cebu Pacific. The headquarters at Manila International Airport facilitate efficient flight coordination and maintain high service standards. Besides passenger flights, the airline offers charter flights and cargo services in the Philippines.

1995 – 2013

South East Asian Airlines Logo 1995

Cebgo, previously known as SEAIR, Inc., began its operations in 1995 and continued under this brand until 2013. The company logo features the abbreviation SEAIR, under which, in a light, barely noticeable font, is the full name: South East Asian Airlines. This design choice keeps the emblem concise and stylish without overloading it with a lengthy inscription, harmonizing the overall design.

To the left of the name is a bright, colorful element that resembles the feathers of the mythical Philippine bird, Ibong Adarna, known from Filipino folktales. This element symbolizes wings that appear to be spread for flight, adding dynamism and visual appeal to the logo. In Philippine legends, the Ibong Adarna bird has healing powers, symbolically reflecting the airline’s commitment to providing care and comfort to its passengers.

The rainbow-like multicolor of this element creates an atmosphere of festivity, relaxation, and unique emotions that passengers can expect during flights with the company. This decoration emphasizes the focus on vivid and memorable journeys, reinforcing the company’s image as offering not merely flights but unforgettable experiences.

2013 – 2015

Tigerair Philippines Logo 2013

After acquiring part of SEAIR, Inc., the former SEAIR began operating under a new brand: Tigerair Philippines. The company logo features a gray inscription with the name, executed in a simple and business-like style. The choice of font and color emphasizes the professionalism and straightforwardness of the brand.

The logo’s design draws special attention, with an orange dot over the letter “i” and part of the letter “g” transformed into a smile. These elements make the logo friendly and welcoming, making it more accessible and appealing. The use of orange is deliberate, hinting at tiger stripes and symbolizing the company’s dynamism and energy.

The logo’s font creates associations with the soft tread of an animal, suggesting grace and lightness. This is enhanced by the image of an orange tail waving in the wind. This element is intended to remind the company of its ability to adapt quickly and flexibly in the changing world of aviation.

The Tigerair Philippines’ emblem stands out for its minimalism and memorable design. It reflects the brand’s core principles—affordability, friendliness, and reliability—while maintaining unique and vivid accents that make the company’s visual identity recognizable and attractive to passengers.

2015 – today

Cebgo Logo

The Cebgo logo features a distinguished eagle, symbolizing the legacy of its parent company. The eagle’s head, depicted with five strokes, exudes confidence and pride. Two green lines form the top of the head, beak, and neck, while three blue lines create the feathers. Next to the eagle is the airline’s name in bold, lowercase letters, designed to look aerodynamic with smooth, rounded sides.

The logo’s minimalist design gives it a modern and sleek appearance, enhancing the aerodynamic feel of the bold letters. The green and blue color scheme highlights the eagle and suggests movement and freedom, key qualities in aviation.

The eagle’s simple lines add sophistication, aligning with contemporary design principles. Green symbolizes growth and renewal, while blue represents trust and reliability. These colors create a dynamic and trustworthy image that resonates with airline values.

The lowercase letters of the airline’s name convey approachability, while their bold, chiseled nature ensures the name stands out. The smooth curves and rounded sides of the font mirror the sleek lines of modern aircraft, reinforcing the aviation theme.