Cebu Pacific Logo

Cebu Pacific LogoCebu Pacific Logo PNG

The Cebu Pacific logo captures the Filipino spirit’s vibrant, fun, and welcoming essence. It features elements that symbolize affordability and a friendly approach to air travel. This approachability is reflected in the logo’s bright and lively design, which resonates with the country’s natural beauty and colorful culture.

Cebu Pacific: Brand overview

Cebu Pacific, a low-cost airline from the Philippines, calls Manila its base and operates from Pasay. As the country’s largest air carrier, its history began in 1988, and the first flights were made in 1996. The airline’s name reflects its origins: the first flights operated between Manila and Cebu.

Cebu Pacific serves over 60 destinations in the Philippines and has extensive domestic coverage. It has also expanded beyond national borders, offering flights to other Asian cities. The main operations center is the Ninoy Aquino International Airport in Manila, which also operates from other important airports, such as Cebu, Clark, Davao, and Kalibo.

In 2022, the Cebu Pacific fleet comprised about 80 aircraft, mainly Airbus A320 and A321. Before the negative impact of the COVID-19 pandemic on global air travel, the airline carried more than 19 million passengers annually and employed more than 4,000 employees.

Cebu Pacific is well known for its vibrant brand, characterized by colorful aircraft and dynamic design promoting tourism. The airline became a member of the International Air Transport Association (IATA) in 2012, and its efforts to provide cost-effective travel solutions have been recognized with multiple awards, including AirlineRatings.com’s Asia’s Best Low-Cost Airline.

Cebu Pacific is owned by JG Summit Holdings, an investment company led by Filipino billionaire John Gokongwei, further strengthening its position in the regional aviation market.

Meaning and History

Cebu Pacific Logo History

1996 – 2015

Cebu Pacific Logo 1996

From 1996 until 2015, Cebu Pacific used elements in its logo that symbolize the winds and ocean waves. These elements are depicted as whirls and blue waves swiftly approaching the horizon. Combining these motifs creates the impressive image of a mighty eagle, which watches over the world’s expanses from a majestic height. This eagle can be associated with the national pride of the Philippines—the Philippine Eagle (Pithecophaga jefferyi), one of the most powerful and majestic birds on the planet. This symbol was chosen deliberately: it reflects the airline’s power and aspiration for heights, which are key characteristics of the company.

The brand name’s green color emphasizes themes of growth and development, which are vital for a company looking to expand its market presence. “Cebu Pacific” carries a deep meaning: “Cebu” refers to the airline’s main city location. At the same time, “Pacific” highlights the connection to international flights over the ocean, accentuating the company’s global ambitions.

2015 – today

Cebu Pacific Logo

In 2015, symbolizing a new stage in its development, Cebu Pacific refreshed its logo, making it more elegant and evocative of the skies. In this new design, shades of blue dominate both the eagle feather imagery and the color of the brand inscription. These changes enhanced the associations with air and space and added visual lightness, reflecting the company’s aspiration to reach new heights in customer service.

The eagle, a symbol of power and freedom, is now positioned above the company name, emblematically emphasizing Cebu Pacific’s ambitions for growth and continual improvement of its services. This design element reflects a significant achievement for the company—crossing the threshold of one hundred million passengers. Such success marks a milestone, highlighting the trust and loyalty of its customers.

Using lowercase letters in the brand name expresses respect and gratitude towards passengers who choose Cebu Pacific as their reliable travel partner. This style of writing adds a touch of intimacy and accessibility to the company’s visual identity, focusing on the brand’s closeness to its users.