Central Michigan Chippewas Logo

Central Michigan Chippewas LogoCentral Michigan Chippewas Logo PNG

The modern style of sports organizations in American schools leans toward minimalism. This is reflected in the Central Michigan Chippewas logo, where the capital letter “C” represents the name and region. The graphics symbolize speed, the pursuit of victory, and perseverance.

Central Michigan Chippewas: Brand overview

Central Michigan University began in 1892 in Mount Pleasant as a teacher training school. Early teams were called Bearcats. In 1942, assistant coach Lawrence “Doc” Sweeney proposed “Chippewas,” linking the program to the local tribe and the Chippewa River. The name was adopted with approval from the Saginaw Chippewa Indian Tribe of Michigan.

The school became a founding member of the Mid-American Conference in 1946, shaping rivalries with Western Michigan and Eastern Michigan.

Football reached a national level in 1974, winning the Division II title. In 1990, quarterback Jeff Bender led the team to a conference championship and earned MVP honors. Under Brian Kelly, the program advanced in the 2000s, winning conference titles in 2006 and 2007 and appearing in the Motor City Bowl. Antonio Brown later emerged from the program and was drafted by the Pittsburgh Steelers in 2010.

Men’s basketball reached the NCAA Tournament in 1975, advancing to the Sweet Sixteen after beating Georgetown. In 2003, with Chris Kaman, later drafted by the NBA, the team won both the conference regular-season and tournament titles, defeating Creighton before losing to Duke.

Wrestling remained a core strength under coach Tom Borrelli, with multiple conference titles and All-American athletes. The women’s basketball team posted a 27–3 season in 1983–84, with an undefeated conference record. Baseball also produced professional players and NCAA appearances, including a 1977 conference title team.

Meaning and History

Central Michigan Chippewas Logo History

Early versions of the logo depicted a Native American spear. However, in the 1970s, society began to react sharply to racial stereotypes. The university had to remove ethnic drums and Native American cultural emblems that appeared throughout the university. As a result, the sports teams got a new trademark, known in university circles as the Flying C. Its current version was first introduced in 1997.

The central element of the logo is the italicized letter “C.” It is surrounded by dotted lines along the contour. It is written in a geometric font with many angles. To give the emblem dynamism, artists depicted four horizontal lines of different lengths. One of them, the largest, underscores the letter below. The other three are located on the left side. Notably, the Central Michigan Chippewas emblem reflects the university’s official colors: maroon (primary) and gold (secondary).

What is Central Michigan Chippewas?

The Central Michigan Chippewas are the athletic department of Central Michigan University. It is located in Mount Pleasant and consists of 17 student teams. Participants in the intercollegiate program compete in NCAA Division I as members of the Mid-American Conference. The team name is approved by the native Saginaw Chippewa tribe and is used with the tribe’s permission.

1996 – today

Central Michigan Chippewas Logo

Central Michigan Chippewas Emblem