Channel 4 is a publicly owned public broadcaster based in the UK. In addition to the interior, it broadcasts free of charge to several neighboring countries: Ireland and Switzerland. The TV service is headquartered in London, creative centers in Bristol and Glasgow, and the national headquarters in Leeds. The television channel began operating in November 1982 and was associated with a subsidiary of IBA. In 2010, it significantly expanded its coverage, becoming a UK-wide television service.
Meaning and History
The idea of the need to create another accessible TV channel has existed in Britain for a very long time. Its appearance was delayed for several years until the government agreed on all measures to allow the emergence of a television station aimed at new views and accents. After resolving the problem of technical support, allocation of separate frequencies, and the release of television devices with a specific reception grid, Channel 4 finally began broadcasting.
He gradually chose TV series and talk shows that were not yet familiar to the European community but did not deviate from the chosen path. After 1993, when control of the channel shifted from Channel Four to Channel Four Television Corporation, a dramatic turn in broadcasting style took place. The service became aimed at the television market’s mass character and was focused on innovation, education, personality, sports, and creativity.
As a result, her logo has gained incredible popularity and widespread recognition in the country. During the TV company’s entire existence, it had five emblems – almost exactly repeating each other and focused only on the number “4”.
1982 – 1996
Right after Channel 4 launched, it had a very striking logo. It consisted of a multitude of multi-colored geometric shapes that formed the number four on the screen. The movement of the animated blocks was accompanied by music specially written by composer David Dundas.
The author of the logo is Robinson Lambie Nairn. But since there was no suitable computer in the UK at that time, the animation had to be done separately. Bo Gehring in Los Angeles performed it. Trapeziums, squares, and rectangles form a double leg, while the protruding part of the number “4” consists of single wide stripes. The main colors were chosen red, purple, blue, green, and yellow.
1996 – 1999
In 1996, the British TV service switched to an updated identity, which it developed itself. It was the same four, only slightly corrected. The new style was named Connections and contained several circles. In the central ring was the number “4”, which was the name of the channel. The structure of the figure was the same: different types of geometric shapes stacked together. Only the color has changed – the emblem has become black and white.
1999 – 2004
During this period, the square logo designed by Spin prevailed. The need for a new version arose because the television service began to display its icon on the screen so that viewers could immediately identify the channel. She was on the right side of the screen. To make the number “4” look clear in any color, the management decided to make it a dark background and repaint it white.
2004 – 2015
At the end of 2004, Channel 4 once again switched to an updated style. It was developed by 4Creative agency. This emblem’s peculiarity is that it is formed due to negative space: there are no contours in it – only shadows. They play a very important role, as they form the number “4” and at the same time make it three-dimensional, with a 3D effect; as a result, white on white looks crisp and clear.
2015 – today
In the second half of 2015, the television company undertook a redesign, returning the debut version of the logo. The only difference between them is the lack of bright colors because now the four are dark blue.
Font and Colors of the Emblem
All Channel 4 logo modifications revolved around “4” because it is part of the TV service’s name. The changes were minor since both the structure of the figure and the concept of its presentation on the screen were preserved. And the changes were mainly associated with technical improvements that took place in the television broadcasting market. Of course, the concept was also reflected, but in this case, it was secondary. The main thing was how the corporate icon looks on the screens of modern TVs.
The emblem’s usual inscription is absent: the text appears only on advertising media, screen savers, and official documents. In each of the cases noted, an individual font is used, which is named Channel 4.
The color palette varies and can be any, depending on the background on the screen. But black or dark blue in combination with white is recognized as official. At the very beginning, the logo was also colored green, blue, yellow, light purple, and red.